Lead, AI-Driven Marketing Planning & Automation

UKG; Frankfort (KY); On-site; USD 134,000 - 191,000; Full time

Benefits offered by this job

Performance bonus

Restricted stock units (RSUs)

Benefits

Job summary

UKG is seeking a Lead Product Manager for Marketing Planning & Automation to own the product vision, strategy, and roadmap. You will connect Marketing Planning to campaign development, approvals, execution, and measurement, shaping an enterprise-capable platform.

You will drive end-to-end product lifecycle, collaborating with Marketing, Data, FP&A, and Sales to optimize investments, attribution, and revenue. A strong background in marketing tech is essential.

Qualifications

• 8 years of Product Management experience, preferably in B2B SaaS or enterprise technology.
• Deep experience in Marketing Planning, Marketing Operations, Campaign Management, Marketing Measurement, Attribution, or a related discipline.
• Strong understanding of how Marketing activity translates into engagement, opportunities, pipeline, and revenue.
• Strong understanding of marketing technology, data, integrations, campaign taxonomy, metadata, and measurement architecture.
• Experience transforming manual or fragmented business processes into automated, scalable enterprise products.
• Hands-on experience with at least one major marketing automation platform (Eloqua, Marketo, or SFMC).
• Ability to translate complex business processes and analytical requirements into scalable product capabilities.
• Experience leading product discovery, prioritization, user story development, delivery, adoption, and continuous improvement.
• Ability to define success metrics and use data to improve product and business outcomes.
• Strong cross-functional collaboration, executive communication, and stakeholder alignment skills.

Responsibilities

• Lead product strategy, discovery, prioritization, MVP definition, delivery, adoption, and continuous improvement.
• Connect marketing planning to campaign intake, prioritization, development, approvals, execution, measurement, and optimization.
• Establish consistent campaign taxonomies, hierarchies, metadata, governance, and business processes.
• Enable Marketing leaders to model investment scenarios, priorities, capacity, and outcomes.
• Define a connected campaign operating model across Adobe Workfront, Eloqua, Marketo, SFMC, Salesforce, Cvent, ad tech, and Google Analytics.
• Eliminate manual handoffs, disconnected workflows, spreadsheets, and duplicate work across the campaign lifecycle.
• Connect campaign and channel data to engagement, MQLs, BDR engagement, opportunities, pipeline, and revenue.
• Partner with Data and Analytics to deliver trusted data models, reporting, dashboards, attribution, and performance insights.
• Identify opportunities to automate repetitive Marketing Operations work and progress to AI-assisted execution.
• Define product metrics for planning efficiency, campaign velocity, operational efficiency, adoption, data quality, attribution, and impact.
• Shape an agentic AI-first vision for planning and attribution, including investment recommendations, prioritization, scaling, and optimization.
• Establish human oversight, governance, explainability, and controls for AI-generated recommendations and decisions.
• Drive executive alignment and communicate product strategy, decisions, risks, progress, and outcomes.

Skills

Product management

Marketing planning

Campaign management

Marketing operations

Measurement & attribution

Data-driven decision making

Cross-functional collaboration

Executive communication

AI-enabled marketing

Stakeholder alignment

Tools

Adobe Workfront

Eloqua

Marketo

Salesforce Marketing Cloud

Google Analytics

Cvent

Job description

UKG is seeking a Lead Product Manager for Marketing Planning & Automation to own the product vision, strategy, and roadmap. You will connect Marketing Planning to campaign development, approvals, execution, and measurement, shaping an enterprise-capable platform.

You will drive end-to-end product lifecycle, collaborating with Marketing, Data, FP&A, and Sales to optimize investments, attribution, and revenue. A strong background in marketing tech is essential.