Marketing Planning & Automation Leader (AI-First)

UKG; Pierre (SD); On-site; USD 134,000 - 191,000; Full time

Job summary

UKG is seeking a Lead Product Manager for Marketing Planning & Automation to own the product vision, strategy, roadmap, and outcomes for Marketing Planning and the integrations that connect UKG's marketing technology ecosystem.

You will lead the evolution of Marketing Planning into a scalable enterprise capability that links priorities, investment, campaigns, measurement, and performance. A product leadership role with a strong emphasis on end-to-end processes.

Qualifications

• 8+ years of Product Management experience in B2B SaaS or enterprise tech.
• Experience in Marketing Planning, Operations, Campaign Management, Measurement or Attribution.
• Strong understanding of how marketing activity translates into engagement, opportunities, pipeline, and revenue.
• Hands-on with major marketing automation platforms (Eloqua, Marketo, SFMC).

Responsibilities

• Lead strategy, discovery, prioritization, MVP definition, delivery, adoption, and continuous improvement.
• Connect planning to campaign intake, development, approvals, execution, measurement, and optimization.
• Establish campaign taxonomies, metadata, governance, and business processes.
• Enable leaders to model investment scenarios and expected outcomes.
• Define a connected operating model across marketing tech (Adobe Workfront, Eloqua, Marketo, SFMC, Salesforce, Cvent, ads tech, Google Analytics).
• Eliminate manual workflows and enable AI-assisted execution.
• Connect campaign data to engagement, MQLs, BDRs, opportunities, pipeline and revenue.
• Partner with Data & Analytics for trusted data models, dashboards, attribution, insights.
• Identify opportunities to automate Marketing Ops tasks with AI agents.
• Define product metrics for planning efficiency, velocity, adoption, data quality and impact.
• Shape an AI-first vision for planning and attribution, with governance for AI recommendations.

Skills

Product strategy

Discovery

MVP definition

Delivery & adoption

Data-driven decision making

Marketing tech integrations

Adobe Workfront familiarity

Campaign measurement

Tools

Eloqua

Marketo

Salesforce Marketing Cloud

Adobe Workfront

GA/Analytics

Job description

UKG is seeking a Lead Product Manager for Marketing Planning & Automation to own the product vision, strategy, roadmap, and outcomes for Marketing Planning and the integrations that connect UKG's marketing technology ecosystem.

You will lead the evolution of Marketing Planning into a scalable enterprise capability that links priorities, investment, campaigns, measurement, and performance. A product leadership role with a strong emphasis on end-to-end processes.