Product Lead: Marketing Attribution & Performance

UKG; Frankfort (KY); On-site; USD 134,000 - 191,000; Full time

Job summary

UKG is seeking a Lead Product Manager for Marketing Attribution & Performance to own the product vision, strategy, roadmap, OKRs, and outcomes for marketing measurement initiatives. You will define how to measure marketing-sourced and marketing-influenced impact using first-touch, last-touch, multi-touch, incrementality, and MMM approaches.

You will translate business needs into epics and stories, lead MVPs, build a capability roadmap, and collaborate with Data Science, Analytics, Engineering,

Qualifications

• 8 years of Product Management experience, preferably with enterprise data, analytics, Marketing Technology, or B2B SaaS products.
• Strong technical fluency in data modeling, identity resolution, event and campaign data, integrations, metadata, data quality, lineage, semantic definitions, and analytical architecture.
• Experience partnering with Data and Analytics, Data Science, Engineering, and Architecture teams to deliver trusted reporting and measurement products.

Responsibilities

• Translate business and analytical needs into prioritized epics, features, user stories, acceptance criteria, and release plans.
• Lead discovery, MVP definition, sequencing, dependency management, delivery, adoption, and continuous improvement.
• Build a capability roadmap spanning measurement, identity, data products, reporting, experimentation, and decision intelligence.
• Define the enterprise measurement framework for marketing-sourced and marketing-influenced pipeline, opportunities, bookings, revenue, and ROI.
• Develop and govern attribution models with clear business rules, assumptions, limitations, and explanations.
• Partner with Data Science and Analytics on incrementality testing, holdouts, lift methodologies, experimentation, and MMM.
• Connect campaign, content, channel, audience, spend, engagement, MQL, and revenue data.
• Define KPI hierarchies, semantic definitions, attribution windows, and performance benchmarks.
• Deliver reporting and analytical products that explain performance by program, campaign, channel, audience, segment, geography, funnel stage, and investment.
• Define requirements for identity resolution across anonymous IDs, cookies, device and digital IDs, hashed identifiers, known IDs, CRM records, and opportunity entities.
• Partner with Data and Analytics and Architecture on canonical data models, identity stitching, data lineage, quality thresholds, reconciliation, and governance.

Skills

Marketing attribution

Data modeling

Identity resolution

Experimentation

Media Mix Modeling

Roadmaps & OKRs

Cross-functional leadership

Attribution frameworks

Tools

Adobe Workfront

Job description

UKG is seeking a Lead Product Manager for Marketing Attribution & Performance to own the product vision, strategy, roadmap, OKRs, and outcomes for marketing measurement initiatives. You will define how to measure marketing-sourced and marketing-influenced impact using first-touch, last-touch, multi-touch, incrementality, and MMM approaches.

You will translate business needs into epics and stories, lead MVPs, build a capability roadmap, and collaborate with Data Science, Analytics, Engineering,