Lead Product Manager - Marketing Attribution & Performance

UKG; Nashville (TN); On-site; USD 134,000 - 191,000; Full time

Job summary

UKG is seeking a Lead Product Manager, Marketing Attribution & Performance, to own vision, strategy, roadmap, OKRs, and outcomes for marketing measurement. You will define how marketing-sourced and marketing-influenced impact is measured using first-touch, last-touch, multi-touch, incrementality, and MMM approaches.

You will translate business needs into epics, lead MVP development, and build a capability roadmap spanning measurement, identity, data products, reporting, and decision

Qualifications

• 8 years of Product Management experience, preferably with enterprise data, analytics, Marketing Technology, or B2B SaaS.
• Deep understanding of Marketing processes, campaign and demand-generation operations, performance management, and the marketing-sales funnel.
• Experience with first-touch, last-touch, and multi-touch attribution; incrementality; experimentation; MMM; and marketing-sourced vs marketing-influenced reporting.
• Strong technical fluency in data modeling, identity resolution, event and campaign data, integrations, metadata, data quality, lineage, semantic definitions, and analytical architecture.
• Working knowledge of identity patterns across ad tech, marketing tech, CDPs, marketing automation, web analytics, CRM, and Sales Tech.
• Ability to translate vision into roadmaps, epics, features, stories, acceptance criteria, and backlogs with OKRs.
• Experience partnering with Data/Analytics, Data Science, Engineering, and Architecture to deliver trusted reporting.
• Ability to apply industry standards and best practices in attribution and measurement.
• Strong executive presence, storytelling, and influence across multiple functions.

Responsibilities

• Translate business and analytical needs into prioritized epics, features, user stories, acceptance criteria, and release plans.
• Lead discovery, MVP definition, sequencing, dependency management, delivery, adoption, and continuous improvement.
• Build a roadmap for measurement, identity, data products, reporting, experimentation, and decision intelligence.
• Define enterprise measurement framework for pipeline, opportunities, bookings, revenue, and ROI.
• Develop and govern first-touch, last-touch, and multi-touch attribution models with clear rules and explanations.
• Partner with Data Science on incrementality testing, holdouts, lift methodologies, experimentation, and MMM.
• Connect campaign, content, channel, audience, spend, engagement, MQL, BDR, and revenue data.
• Define KPI hierarchies, definitions, attribution windows, and performance benchmarks.
• Deliver reporting and analytical products showing performance by program, campaign, channel, geography, and investment.
• Define identity resolution requirements across various identifiers and CRMs.

Skills

Product management exp

Marketing processes

Attribution know-how

Data modeling fluency

Identity patterns

Vision & OKRs

Data partner collab

Industry standards

Executive presence

Tools

Adobe Workfront

Job description

UKG is seeking a Lead Product Manager, Marketing Attribution & Performance, to own vision, strategy, roadmap, OKRs, and outcomes for marketing measurement. You will define how marketing-sourced and marketing-influenced impact is measured using first-touch, last-touch, multi-touch, incrementality, and MMM approaches.

You will translate business needs into epics, lead MVP development, and build a capability roadmap spanning measurement, identity, data products, reporting, and decision