Product Lead, Marketing Planning & Automation

UKG; Providence (RI); On-site; USD 134,000 - 191,000; Full time

Job summary

UKG is seeking a Lead Product Manager for Marketing Planning & Automation to own the vision, strategy, roadmap and outcomes for Marketing Planning and the integrations connecting UKG’s marketing technology ecosystem.

You will lead the evolution of Marketing Planning into a scalable enterprise capability, linking priorities, investment, campaigns, measurement and attribution, while collaborating with Marketing, Data & Analytics, FP&A, Sales, and Technology.

Qualifications

• 8 years of Product Management experience in B2B SaaS or enterprise tech.
• Deep experience in Marketing Planning, Operations, Campaign Management, Measurement, or Attribution.
• Strong understanding of how Marketing activity translates into engagement, opportunities, pipeline, and revenue.
• Experience with at least one major marketing automation platform (Eloqua, Marketo, or Salesforce Marketing Cloud).
• Ability to translate complex business processes into scalable product capabilities.
• Experience leading product discovery, prioritization, user story development, delivery, adoption, and continuous improvement.
• Ability to define success metrics and use data to improve product and business outcomes.
• Strong cross-functional collaboration and executive communication.

Responsibilities

• Lead product strategy, discovery, prioritization, MVP definition, delivery, adoption, and continuous improvement.
• Connect planning to campaign intake, prioritization, development, approvals, execution, measurement, and optimization.
• Establish consistent campaign taxonomies, hierarchies, metadata, governance, and business processes.
• Enable Marketing leaders to model investment scenarios, priorities, capacity, and expected outcomes.
• Define a connected campaign operating model across Adobe Workfront, Eloqua, Marketo, Salesforce Marketing Cloud, Salesforce, Cvent, advertising technology, and Google Analytics.
• Eliminate manual handoffs, disconnected workflows, spreadsheets, and duplicate work across the campaign lifecycle.
• Connect campaign and channel data to engagement, MQLs, BDR engagement, opportunities, pipeline, and revenue.
• Partner with Data and Analytics to deliver trusted data models, reporting, dashboards, attribution, and performance insights.
• Identify opportunities to automate repetitive Marketing Operations work and progress from human-driven workflows to AI-assisted and AI-driven execution.
• Define product metrics for planning efficiency, campaign velocity, operational efficiency, adoption, data quality, attribution coverage, and business impact.
• Shape an agentic AI-first vision for planning and attribution, including recommendations on investment, program prioritization, scaling, and optimization.
• Establish appropriate human oversight, governance, explainability, and controls for AI-generated recommendations and decisions.
• Drive executive alignment and communicate product strategy, decisions, risks, progress, and outcomes.

Skills

Product management

B2B SaaS

Marketing planning

Campaign management

Data-driven decisions

Cross-functional collaboration

Executive communication

Stakeholder alignment

Tools

Eloqua

Marketo

Salesforce Marketing Cloud

Job description

UKG is seeking a Lead Product Manager for Marketing Planning & Automation to own the vision, strategy, roadmap and outcomes for Marketing Planning and the integrations connecting UKG’s marketing technology ecosystem.

You will lead the evolution of Marketing Planning into a scalable enterprise capability, linking priorities, investment, campaigns, measurement and attribution, while collaborating with Marketing, Data & Analytics, FP&A, Sales, and Technology.