Senior Marketing Attribution & Measurement Leader

LinkedIn; Nebraska; Remote; USD 141,000 - 231,000; Full time

Job summary

LinkedIn is seeking a Sr Manager of Measurement Strategy to drive attribution, MMM, and performance insights across its B2B marketing space. You will partner with Data Science, DGOps, Marketing Performance, and FP&A to design models reflecting business needs and value across LinkedIn globally.

You will own roadmaps, governance, and ROI analyses, guiding adoption of measurement methodologies and translating data into actionable business improvements for global teams.

Qualifications

• 8+ years of marketing experience in GTM, Ops, or Analytics
• 5+ years in a data analytics role
• BA or BS degree or equivalent experience

Responsibilities

• Become the program manager and ‘go-to’ for our in-house attribution model, leading its adoption and roadmap to scale globally
• Driving organizational adoption, alignment and change management for attribution methodologies
• Present measurement outcomes and investment recommendations to key decision makers
• Manage and own a multi-year implementation roadmap for attribution capabilities
• Establishing governance, operating rhythms, success metrics, and executive updates
• Drive accountability for milestone delivery and adoption outcomes

Skills

Measurement visualization

Reporting platforms

CRM

Data analysis tools

SQL

Data exploration

Experimentation frameworks

Communication

Education

BA or BS degree or equivalent experience

Tools

CRM and Revenue Systems

Data Warehousing

Job description

LinkedIn is seeking a Sr Manager of Measurement Strategy to drive attribution, MMM, and performance insights across its B2B marketing space. You will partner with Data Science, DGOps, Marketing Performance, and FP&A to design models reflecting business needs and value across LinkedIn globally.

You will own roadmaps, governance, and ROI analyses, guiding adoption of measurement methodologies and translating data into actionable business improvements for global teams.