Marketing Measurement Leader — Strategy & Growth

Microsoft; Chicago (IL); Híbrido; USD 131.000 - 252.000; Jornada completa

Descripción de la vacante

Microsoft Advertising seeks a Marketing Measurement & Strategy Lead to own and evolve the marketing measurement framework across Brand, Events, Customer & Partner, and Growth Marketing. You will define KPIs, drive attribution, and ensure consistency from leadership to campaign levels using analytics dashboards and data governance.

The role collaborates with Marketing, Finance, Product, and Engineering to deliver measurement insights, enable data-driven decisions, and align investments with

Formación

• Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field with 10+ years in marketing operations or equivalent experience.
• Advanced analytics and measurement expertise across multiple marketing teams.
• Proven ability to turn data into executive-ready recommendations and narratives.

Responsabilidades

• Define and maintain Marketing's measurement strategy and framework across Brand, Events, Customer & Partner, and Growth Marketing.
• Build a tiered KPI structure linking leadership metrics to campaign metrics for consistent measurement.
• Partner with Marketing, Marketing Science, Sales, Finance, Product and Engineering to implement the framework and dashboards.

Conocimientos

Marketing operations

Program management

Analytics dashboards

Power BI

Privacy-first

Educación

Bachelor's degree or equivalent

Herramientas

Tableau

Looker

Descripción del empleo

Microsoft Advertising seeks a Marketing Measurement & Strategy Lead to own and evolve the marketing measurement framework across Brand, Events, Customer & Partner, and Growth Marketing. You will define KPIs, drive attribution, and ensure consistency from leadership to campaign levels using analytics dashboards and data governance.

The role collaborates with Marketing, Finance, Product, and Engineering to deliver measurement insights, enable data-driven decisions, and align investments with