Marketing Measurement Architect

Anthropic; New York (NY); Hybrid; USD 255,000 - 320,000; Full time

Job summary

Anthropic is seeking a Marketing Analytics Lead to own how we measure and optimize marketing impact. You will build and run a unified measurement framework showing how marketing drives pipeline, revenue, and product usage.

You will own metric definitions, data models, dashboards, and insights. This is a hands-on IC role with collaboration across field marketing, finance, sales, data science, and data engineering.

Qualifications

• Experience in marketing analytics, including funnel measurement and attribution to pipeline.
• Design and trust in metrics; define metrics clearly for cross-functional teams.
• Ability to write analytical SQL on large datasets.
• Experience building data models and dashboards used daily by teams.

Responsibilities

• Own the marketing measurement framework connecting marketing activity to pipeline, revenue, and product usage
• Set the direction for the framework and extend it to programs not yet covered
• Define marketing metrics clearly and align cross-functional teams on definitions
• Build and maintain data models powering marketing reporting; develop dashboards for weekly reviews
• Teach marketers and executives how metrics work and adapt as metrics evolve
• Lead adoption of the framework so both marketing and executives rely on it as truth
• Connect marketing measurement to broader revenue with finance and sales
• Identify insights and turn analysis into actionable recommendations
• Write analytical SQL on large datasets to answer funnel and attribution questions
• Track data quality and framework gaps with data engineering
• Present findings to marketing leadership and executives in decision-ready formats

Skills

Marketing analytics

SQL

Cross-functional collaboration

Data fluency

Metric definitions

Storytelling with data

Education

Bachelor's degree or equivalent

Tools

dbt

Dashboards

Salesforce

Marketing automation tools

Job description

Anthropic is seeking a Marketing Analytics Lead to own how we measure and optimize marketing impact. You will build and run a unified measurement framework showing how marketing drives pipeline, revenue, and product usage.

You will own metric definitions, data models, dashboards, and insights. This is a hands-on IC role with collaboration across field marketing, finance, sales, data science, and data engineering.