Product GTM & Operations Lead (Hybrid)

Fanatics Inc.; New Salem (PA); Hybrid; USD 81,000 - 98,000; Full time

Job summary

Fanatics is seeking a Product Operations Manager to own the full concept-to-consumer GTM journey, anchoring calendars and weekly cross‑functional sync while aligning Merchandising, Marketing, Product Development, and Sales. This role is hands‑on, structured, and focused on clarity across a multi‑stage pipeline from concept through launch.

You will leverage data, automation, and AI‑enabled insights to drive fan impact and operational excellence, building reliable reporting and scalable processes

Qualifications

• 2–4 years of experience in GTM, sales/marketing operations, project management, or a comparable cross‑functional coordination role.
• Experience owning a recurring meeting cadence with multiple stakeholders and driving outcomes.
• Comfort managing a calendar relied on by a whole cross‑functional org.
• Working fluency in Monday.com or a similar project/work management platform, incl. automations and reporting.
• Experience using AI tools (e.g. Claude) for calendar builds, reporting, and workflow automation.

Responsibilities

• Partner across Merchandising, Marketing, Product Development, Sales, and DAM teams to align milestones and readiness.
• Run the weekly DTC/GTM cross‑functional sync and drive items to closure.
• Publish rolling 90‑day sell‑in calendar and coordinating asset delivery across channels.
• Coordinate CAD‑to‑image workflows feeding merch boards and DAM deliveries.
• Prepare recurring readiness reporting for leadership and cross‑functional partners.

Skills

GTM coordination

Cross-functional coordination

Calendar management

Monday.com

AI tools

Communication skills

GTM processes familiarity

Tools

Claude AI

Job description

Fanatics is seeking a Product Operations Manager to own the full concept-to-consumer GTM journey, anchoring calendars and weekly cross‑functional sync while aligning Merchandising, Marketing, Product Development, and Sales. This role is hands‑on, structured, and focused on clarity across a multi‑stage pipeline from concept through launch.

You will leverage data, automation, and AI‑enabled insights to drive fan impact and operational excellence, building reliable reporting and scalable processes