GTM Strategy Lead: Market Launches & Growth

Fanatics Inc; New York (NY); On-site; USD 134,000 - 168,000; Full time

Benefits offered by this job

Airtable proficiency

Job summary

Fanatics Collect is seeking a Go-To-Market Strategy Manager to drive launch planning, campaigns, and seasonal moments across its ecommerce platforms. You will collaborate with Product, Marketing, Commercial, and Operations to ensure launches are on time, on brand, and impactful.

The role blends strategic thinking with hands-on execution, focusing on translating fan insights into compelling value propositions and measurable outcomes for the collector audience.

Qualifications

• 5–8 years of experience in go-to-market strategy, product marketing, strategy consulting, or program management within ecommerce, digital platforms, or consumer brands.
• Proven ability to lead cross-functional teams and deliver complex projects in fast-paced environments.
• Strong strategic thinking with the ability to connect business goals with executional detail.
• Excellent written and verbal communication skills; experience crafting briefs, roadmaps, and stakeholder updates.
• High comfort with ambiguity and a proactive, resourceful approach to problem-solving.
• Familiarity with ecommerce, drops, and fan/collector behavior is strongly preferred.

Responsibilities

• End-to-End GTM Planning: Own the go-to-market strategy for marketplace launches, promotions, and major product drops.
• Cross-Functional Execution: Partner with Product, Marketing, Commercial, and Operations teams to align on goals and ensure launch readiness.
• Customer-Centric Positioning: Translate collector and fan insights into compelling value propositions and messaging strategies.
• Performance & Optimization: Define KPIs and track performance post-launch to gather learnings and iterate.
• Strategic Initiatives: Contribute to special projects that support marketplace expansion, category growth, or collector engagement.

Skills

Go-to-market strategy

Product marketing

Strategy consulting

Program management

Cross-functional leadership

Ecommerce

Fan/collector behavior

Education

MBA or equivalent advanced degree

Tools

Airtable

Asana

Job description

Fanatics Collect is seeking a Go-To-Market Strategy Manager to drive launch planning, campaigns, and seasonal moments across its ecommerce platforms. You will collaborate with Product, Marketing, Commercial, and Operations to ensure launches are on time, on brand, and impactful.

The role blends strategic thinking with hands-on execution, focusing on translating fan insights into compelling value propositions and measurable outcomes for the collector audience.