Product Commercialization Lead

CVS Health Corporation; Washington (District of Columbia); On-site; USD 68,000 - 199,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Paid time off

Retirement options

Wellness programs

Job summary

CVS Health is seeking a Sr. Manager, Product Commercialization to drive execution of new and enhanced payor-focused products. You will partner across product, marketing, sales enablement, analytics, and implementation to translate strategy into coordinated launch plans and market-facing assets.

The role focuses on ensuring products are clearly positioned, backed by credible evidence, and actively managed through adoption, renewal, and expansion in a fast-paced healthcare environment.

Qualifications

• 7+ years of experience in product commercialization, go-to-market strategy, product marketing, sales enablement, product strategy, healthcare consulting, and/or Leadership Development Program.
• Experience supporting healthcare, payor, employee benefits, B2B or complex enterprise products.
• Ability to translate strategy into coordinated plans, briefs, and readiness activities.
• Experience working across a matrixed organization with multiple teams.

Responsibilities

• Support execution of commercialization initiatives across new and existing payor-focused products and capabilities.
• Partner with product owners and leadership to translate portfolio strategy into go-to-market plans and execution activities.
• Coordinate launch plans, timelines, and communications across assigned products or initiatives.
• Develop product positioning, audience definitions, buyer value stories, and commercialization briefs.
• Serve as an execution partner to Marketing and Sales Enablement for materials and training.
• Identify credible proof points, value measures, baselines, and reporting requirements for market-facing use.
• Translate analytics into clear value stories for payors, consultants, brokers, sellers, and account teams.
• Support launch and adoption dashboards connecting readiness, demand, pipeline, and renewal signals.
• Monitor launch effectiveness and adoption to identify risks and recommended actions.
• Prepare presentations, FAQs, sales resources, and proof summaries with accountable teams.
• Improve how products are positioned and introduced across the portfolio.

Skills

Product commercialization

Go-to-market strategy

Product marketing

Sales enablement

Healthcare consulting

Education

Bachelor's degree preferred

Job description

CVS Health is seeking a Sr. Manager, Product Commercialization to drive execution of new and enhanced payor-focused products. You will partner across product, marketing, sales enablement, analytics, and implementation to translate strategy into coordinated launch plans and market-facing assets.

The role focuses on ensuring products are clearly positioned, backed by credible evidence, and actively managed through adoption, renewal, and expansion in a fast-paced healthcare environment.