Product Commercialization Lead for Payor Solutions

CVS Health Corporation; Jefferson City (MO); Hybrid; USD 68,000 - 199,000; Full time

Job summary

CVS Health Corporation is seeking a Sr. Manager of Product Commercialization to drive execution of payor-focused product launches. You will align product strategy with go-to-market plans, coordinate cross-functional teams, and develop buyer-focused value stories and proof requirements.

The role requires strong project management, communication skills, and the ability to translate analytics into actionable commercialization actions while supporting adoption and expansion initiatives.

Qualifications

• 7+ years of experience in product commercialization, go-to-market strategy, product marketing, and related programs.
• Experience supporting payor-focused or enterprise product initiatives.
• Ability to translate strategy into coordinated plans, briefs, readiness activities, and execution requirements.
• Experience working in a matrixed environment across product, marketing, sales enablement, and operations.
• Strong written and verbal communication skills with market-facing materials.

Responsibilities

• Support execution of commercialization initiatives across new and existing payor-focused products and capabilities.
• Translate portfolio strategy, product direction, and priorities into coordinated go-to-market plans and execution activities.
• Coordinate launch plans, timelines, stakeholder communications, readiness reviews, decisions, and follow-up actions.
• Develop product positioning, audience definitions, buyer value stories, and proof requirements.
• Partner with Marketing and Sales Enablement to clarify product needs and deliver materials and training.
• Identify credible proof points and reporting requirements with Analytics, Finance, and product teams.
• Translate product analytics into clear value stories for payors, consultants, brokers, sellers, and account teams.
• Support launch and adoption dashboards linking readiness, demand, pipeline, adoption, renewal, and expansion signals.
• Monitor launch effectiveness and risks, proposing commercialization actions.
• Develop presentations, FAQs, sales resources, and other commercialization assets.
• Identify opportunities to improve positioning, introduction, and adoption across the portfolio.
• Support broader payor experience and cross-functional initiatives.

Skills

Go-to-market strategy

Product commercialization

Cross-functional collaboration

Project management

Written and verbal communication

Education

Bachelor's degree preferred

Job description

CVS Health Corporation is seeking a Sr. Manager of Product Commercialization to drive execution of payor-focused product launches. You will align product strategy with go-to-market plans, coordinate cross-functional teams, and develop buyer-focused value stories and proof requirements.

The role requires strong project management, communication skills, and the ability to translate analytics into actionable commercialization actions while supporting adoption and expansion initiatives.