Senior Product Commercialization Lead (Payor & Market)

CVS Health Corporation; Springfield (IL); Hybrid; USD 68,000 - 199,000; Full time

Benefits offered by this job

Medical benefits

Paid time off

Retirement savings

Wellness programs

Equity awards

Job summary

CVS Health is seeking a Sr. Manager, Product Commercialization to drive go-to-market and adoption for payor-focused products. You will partner with product, marketing, sales enablement, analytics, and finance to translate strategy into market-ready plans and credible evidence.

The role emphasizes end-to-end commercialization, market-facing storytelling, and cross-functional execution to support renewal and expansion efforts. This is a strategic execution role with broad impact.

Qualifications

• Experience in go-to-market strategy for healthcare or enterprise products.
• Ability to translate product direction into coordinated plans and briefs.
• Experience working across product, marketing, enablement, sales, implementation, analytics, finance and operations.
• Strong written and verbal communication for market-facing materials.
• Proven project management, prioritization and stakeholder coordination.
• Ability to work independently and handle multiple priorities.
• Strong judgment with attention to evidence and data.

Responsibilities

• Support execution of commercialization initiatives for new and existing payor-focused products.
• Translate portfolio strategy into go-to-market plans and execution activities.
• Coordinate launch plans, timelines and stakeholder communications.
• Develop product positioning, audience definitions and buyer value stories.
• Clarify product needs and enablement materials with Marketing and Sales Enablement.
• Collaborate with Analytics, Finance and product teams to identify evidence and reporting needs.
• Translate product analytics into value stories for payors, brokers and sellers.
• Support launch and adoption dashboards tracking readiness, demand, pipeline and retention.
• Monitor launch effectiveness and identify risks requiring action.
• Create presentations, FAQs, sales resources and implementation materials.

Skills

Go-to-market

Product commercialization

Healthcare payor

Cross-functional collaboration

Project management

Communication skills

Education

Bachelor's degree

Job description

CVS Health is seeking a Sr. Manager, Product Commercialization to drive go-to-market and adoption for payor-focused products. You will partner with product, marketing, sales enablement, analytics, and finance to translate strategy into market-ready plans and credible evidence.

The role emphasizes end-to-end commercialization, market-facing storytelling, and cross-functional execution to support renewal and expansion efforts. This is a strategic execution role with broad impact.