Commercialization Lead, Payor Products & Launch

CVS Health; Jackson (MS); Hybrid; USD 68,000 - 199,000; Full time

Job summary

CVS Health is seeking a Sr. Manager, Product Commercialization to translate commercialization strategy into market-ready plans for payor-focused products.

You will partner across product, marketing, sales enablement, analytics, and implementation to ensure clear positioning and evidence-backed market introduction. The role requires coordinating launch activities, developing buyer narratives, and driving adoption, renewal, and expansion.

Qualifications

• 7+ years in product commercialization, go-to-market, or related leadership programs.
• Experience supporting healthcare payor or B2B enterprise initiatives.
• Ability to translate strategy into coordinated plans and requirements.

Responsibilities

• Support execution of commercialization initiatives for payor-focused products.
• Translate portfolio strategy into go-to-market plans and readiness activities.
• Coordinate launch plans, timelines, and stakeholder communications.
• Develop product positioning, buyer value stories, and proof requirements.
• Partner with Marketing and Sales Enablement to deliver materials and training.
• Identify credible proof points, baselines, and reporting requirements.

Skills

Go-to-market

Product marketing

Sales enablement

Product strategy

Healthcare consulting

Leadership development

Education

Bachelor's degree

Job description

CVS Health is seeking a Sr. Manager, Product Commercialization to translate commercialization strategy into market-ready plans for payor-focused products.

You will partner across product, marketing, sales enablement, analytics, and implementation to ensure clear positioning and evidence-backed market introduction. The role requires coordinating launch activities, developing buyer narratives, and driving adoption, renewal, and expansion.