Senior Product Commercialization Strategist

CVS Health Corporation; Des Moines (IA); Remote; USD 68,000 - 199,000; Full time

Job summary

CVS Health is seeking a Sr. Manager, Product Commercialization to drive execution of commercialization initiatives for payor-focused products and capabilities.

The role partners across product, marketing, sales enablement, and analytics to translate strategy into market-ready launch plans and credible evidence. The position requires leading cross-functional teams, developing market-facing briefs, and delivering adoption and value realization through disciplined execution.

Qualifications

• 7+ years of experience in product commercialization, go-to-market strategy, product marketing, sales enablement, product strategy, healthcare consulting, and/or leadership development programs with related experience.

Responsibilities

• Support execution of commercialization initiatives across new and existing payor-focused products and capabilities.
• Translate portfolio strategy, product direction, and market priorities into coordinated go-to-market plans and execution activities.
• Coordinate launch plans, timelines, stakeholder communications, dependencies, readiness reviews, decisions, and follow-up actions across assigned products or initiatives.
• Develop product positioning, target audience definitions, buyer value stories, competitive framing, proof requirements, and commercialization briefs.
• Clarify product needs and priorities with Marketing and Sales Enablement while enabling teams to deliver materials and training.
• Identify credible proof points, value measures, baselines, and reporting requirements for market-facing use with analytics and finance teams.
• Translate product analytics into audience-relevant value stories for payors, consultants, brokers, sellers, and account teams.
• Support launch and adoption dashboards connecting readiness, demand, pipeline, adoption, value realization, renewal, and expansion signals.
• Monitor launch effectiveness, feedback, adoption performance, and evidence to identify risks and commercialization actions.
• Develop presentations, FAQs, sales resources, implementation materials, and proof summaries in partnership with accountable teams.
• Identify opportunities to improve product positioning, introduction, representation, and renewal across the portfolio.

Skills

Product commercialization

Go-to-market strategy

Product marketing

Sales enablement

Product strategy

Healthcare consulting

Leadership development programs

Education

Bachelor's degree

Job description

CVS Health is seeking a Sr. Manager, Product Commercialization to drive execution of commercialization initiatives for payor-focused products and capabilities.

The role partners across product, marketing, sales enablement, and analytics to translate strategy into market-ready launch plans and credible evidence. The position requires leading cross-functional teams, developing market-facing briefs, and delivering adoption and value realization through disciplined execution.