Senior Product Commercialization Lead (Payor Solutions)

CVS Health; Columbus (OH); Hybrid; USD 68,000 - 199,000; Full time

Benefits offered by this job

Benefits package

Bonus program

Equity opportunity

Job summary

CVS Health is seeking a Sr. Manager, Product Commercialization to drive execution of commercialization initiatives for payor-focused products and capabilities.

You will partner across product, marketing, sales enablement, sales, account management, implementation, and analytics to translate commercialization strategy into coordinated launch plans, buyer value stories, and adoption efforts. The role emphasizes cross-functional collaboration, development of market-facing proof, and ongoing

Qualifications

• 7+ years in product commercialization, go-to-market strategy, product marketing, sales enablement, or related leadership programs
• Experience supporting healthcare/payor/B2B/enterprise product initiatives
• Ability to translate strategy into coordinated plans and execution requirements
• Experience working across multiple functions in a matrixed environment
• Experience using analytics and performance reporting to support value propositions and launches
• Strong written and verbal communication, with market-facing materials development

Responsibilities

• Support execution of commercialization initiatives across payor-focused products and capabilities
• Translate portfolio strategy and priorities into go-to-market plans and execution activities
• Coordinate launch plans, timelines, stakeholder communications, dependencies, and readiness reviews
• Develop product positioning, audience definitions, buyer value stories, and proof requirements
• Collaborate with Marketing and Sales Enablement to clarify product needs and deliver materials and training
• Partner with Analytics, Actuarial, Finance, and product teams to identify credible proof points and reporting requirements
• Translate product analytics into clear value stories for payors, consultants, and brokers
• Support launch and adoption dashboards connecting readiness, demand, pipeline, adoption, renewal, and expansion signals
• Monitor launch effectiveness and feedback to identify risks and optimization actions
• Develop presentations, FAQs, sales resources, and other commercialization assets
• Identify opportunities to improve product positioning, introduction, and renewal across the portfolio
• Support broader product organization initiatives tied to payor experience and launch readiness

Skills

Product commercialization

Go-to-market strategy

Cross-functional collaboration

Project management

Analytical thinking

Communication skills

Education

Bachelor's degree

Job description

CVS Health is seeking a Sr. Manager, Product Commercialization to drive execution of commercialization initiatives for payor-focused products and capabilities.

You will partner across product, marketing, sales enablement, sales, account management, implementation, and analytics to translate commercialization strategy into coordinated launch plans, buyer value stories, and adoption efforts. The role emphasizes cross-functional collaboration, development of market-facing proof, and ongoing