Product Commercialization Lead — Remote

CVS Health; Raleigh (NC); Hybrid; USD 68,000 - 199,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Retirement options

Wellness programs

Paid time off

Job summary

CVS Health is seeking a Sr. Manager, Product Commercialization to lead go-to-market initiatives for payor-focused products. You will translate strategy into coordinated launch plans, audience definitions, and market-facing requirements, partnering across product, marketing, analytics, and sales enablement.

The role emphasizes evidence-based value storytelling, readiness, and ongoing adoption, renewal, and expansion across a defined portfolio. This is a flexible US-based position.

Qualifications

• 7+ years in product commercialization, go-to-market strategy, product marketing, or related leadership programs.
• Experience supporting healthcare/payor B2B enterprise initiatives.
• Ability to translate strategy into coordinated plans and execution requirements.
• Experience working across matrixed teams: product, marketing, enablement, sales, finance, operations.
• Experience using analytics or business cases to support value propositions and launch decisions.

Responsibilities

• Support execution of commercialization initiatives for payor-focused products.
• Translate portfolio strategy into go-to-market plans and market-facing requirements.
• Coordinate launch plans, timelines, communications, dependencies, and readiness reviews.
• Develop product positioning, audience definitions, buyer value stories, and proof requirements.
• Partner with Marketing and Sales Enablement to deliver materials and training.
• Identify credible proof points and reporting requirements with analytics and finance teams.
• Translate product analytics into clear value stories for payors, brokers, sellers, and account teams.
• Support launch and adoption dashboards linking readiness, demand, pipeline, and renewal signals.
• Monitor launch effectiveness and recommend commercialization actions.

Skills

Go-to-market strategy

Product commercialization

Cross-functional collaboration

Healthcare industry experience

Program management

Stakeholder communication

Analytics storytelling

Education

Bachelor's degree

Job description

CVS Health is seeking a Sr. Manager, Product Commercialization to lead go-to-market initiatives for payor-focused products. You will translate strategy into coordinated launch plans, audience definitions, and market-facing requirements, partnering across product, marketing, analytics, and sales enablement.

The role emphasizes evidence-based value storytelling, readiness, and ongoing adoption, renewal, and expansion across a defined portfolio. This is a flexible US-based position.