Product Campaign Lead: SME & Mid-Market Growth

Accenture PLC; Carmel (IN); On-site; USD 87,000 - 180,000; Full time

Job summary

Avanade is seeking a Product Campaign Lead to translate offers into audience-led campaigns across digital channels, with a focus on SME-C and mid-market buyers. You will coordinate messaging, briefs, and sales enablement while aligning with the commercial strategy.

You will partner with business, GTM, demand gen, paid media, and inside sales to optimize campaigns, nurture strategies, and handoffs, driving qualified demand and pipeline growth.

Qualifications

• Minimum of 5 years of B2B marketing experience including product/solution marketing.
• Experience designing integrated campaigns across paid search, paid social, email nurture, and landing pages.
• Experience marketing technology services, SaaS, or pre-packaged technology solutions.
• Experience partnering with inside sales or business development to improve lead quality and conversions.

Responsibilities

• Translate offers into integrated marketing campaigns for SME-C and mid-market buyers.
• Develop audience-led messaging, value propositions, and proof points.
• Refine messaging using buyer insights, campaign performance, and sales input.
• Design end-to-end campaign strategies: audiences, channels, CTAs, journeys.
• Develop briefs and provide direction to campaign management, paid media, and marketing automation teams.
• Define landing pages, digital experiences, and nurture strategies for progression from engagement to qualification.
• Partner with inside sales to establish lead scoring and improve handoffs.
• Create sales enablement materials and prospect-engagement content.
• Collaborate with leadership to define customer experience for digital commerce capabilities.
• Develop measurement frameworks tracking traffic, MQLs, nurture engagement, and pipeline influence.

Skills

B2B marketing

Campaign management

Messaging frameworks

Lead nurturing

Marketing automation

Job description

Avanade is seeking a Product Campaign Lead to translate offers into audience-led campaigns across digital channels, with a focus on SME-C and mid-market buyers. You will coordinate messaging, briefs, and sales enablement while aligning with the commercial strategy.

You will partner with business, GTM, demand gen, paid media, and inside sales to optimize campaigns, nurture strategies, and handoffs, driving qualified demand and pipeline growth.