Product Campaign Lead for SME & Mid-Market Growth

Accenture PLC; Morristown (NJ); On-site; USD 101,000 - 225,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) plan

Bonus opportunities

Paid holidays

Paid time off

Job summary

Accenture seeks a product campaign lead to translate offers into audience-led marketing campaigns that drive qualified demand and pipeline growth. You will work across messaging, channels, nurture programs, and enablement, partnering with GTM, demand generation, and sales teams to align with commercial strategy.

You will develop messaging frameworks, think strategically about buyer journeys, and orchestrate end-to-end marketing approaches across digital channels and campaigns.

Qualifications

• Minimum 5 years of B2B marketing experience including product/solution marketing, demand generation or campaigns.
• Experience marketing technology services, SaaS, or pre-packaged tech solutions.
• Experience designing campaigns across paid search, paid social, email nurture, and landing pages.

Responsibilities

• Translate offers and priorities into integrated marketing campaigns for SME-C and mid-market buyers.
• Develop audience-led messaging frameworks, value propositions, and proof points.
• Refine messaging using buyer insights and campaign performance feedback.
• Design end-to-end campaign strategies including audience targets and channels.
• Create campaign briefs and guide campaign management, paid media and marketing automation teams.
• Develop landing pages and nurture strategies to move buyers through qualification and sales conversations.
• Partner with inside sales to improve lead quality and marketing-to-sales handoffs.

Skills

B2B marketing

Campaign marketing

Cross-functional collaboration

Communication skills

Tools

Marketing automation

Job description

Accenture seeks a product campaign lead to translate offers into audience-led marketing campaigns that drive qualified demand and pipeline growth. You will work across messaging, channels, nurture programs, and enablement, partnering with GTM, demand generation, and sales teams to align with commercial strategy.

You will develop messaging frameworks, think strategically about buyer journeys, and orchestrate end-to-end marketing approaches across digital channels and campaigns.