Product Campaign Lead - SME-C Growth & Demand Gen

Accenture PLC; Irving (TX); On-site; USD 94,000 - 225,000; Full time

Job summary

Avanade is seeking a Product Campaign Lead to translate offers into integrated B2B campaigns targeting SME-C and mid-market buyers in the US. You will craft audience-led messaging, drive demand generation, and guide cross-functional teams across paid media, marketing automation, and sales enablement to grow pipeline and revenue.

You will partner with business and marketing leadership to shape customer experiences and ensure programs align with strategic commercial priorities, delivering

Qualifications

• Minimum of 5 years of B2B marketing experience including product/solution marketing or demand generation.
• Experience designing integrated campaigns across paid search, paid social, email nurture, and landing pages.
• Experience developing positioning, messaging frameworks, and sales enablement materials.

Responsibilities

• Translate offers and pricing into audience-led campaigns for SME-C and mid-market buyers.
• Develop messaging frameworks, value propositions, and proof points.
• Refine messaging based on buyer insights and campaign performance.
• Design end-to-end campaign strategies including audience, channels, and journeys.
• Provide strategic direction to campaign management, paid media, and marketing automation teams.
• Define landing pages, digital experiences, and nurture flows for qualification and sales talks.
• Partner with inside sales to set lead qualification and improve marketing-to-sales handoffs.
• Create sales enablement materials to support follow-up on demand.
• Collaborate with leaders to define customer experience and digital commerce needs.
• Develop measurement frameworks for traffic, conversions, and pipeline influence.

Skills

B2B marketing

Campaign marketing

Demand generation

Marketing automation

SaaS

Messaging frameworks

Lead scoring

Inside sales collaboration

Digital channels

Cross-functional work

Job description

Avanade is seeking a Product Campaign Lead to translate offers into integrated B2B campaigns targeting SME-C and mid-market buyers in the US. You will craft audience-led messaging, drive demand generation, and guide cross-functional teams across paid media, marketing automation, and sales enablement to grow pipeline and revenue.

You will partner with business and marketing leadership to shape customer experiences and ensure programs align with strategic commercial priorities, delivering