B2B Campaign Lead - SME-C Growth

Accenture PLC; Boston (MA); On-site; USD 94,000 - 207,000; Full time

Benefits offered by this job

401(k) plan

Bonus opportunities

Paid holidays

Paid time off

Job summary

Avanade’s SME-C growth team seeks a Product Campaign Lead to translate offers into audience-led marketing campaigns that reach mid-market buyers and drive qualified demand. You’ll bridge business and market, owning messaging, campaigns, digital channels, nurture programs, and sales enablement in collaboration with marketing, GTM, and inside sales teams.

You’ll design end-to-end strategies, develop briefs, and partner with sales to optimize handoffs.

Responsibilities

• Translate offer, pricing, audience, and commercial strategies into integrated marketing campaigns for SME-C and mid-market buyers.
• Develop audience-led messaging frameworks, value propositions, proof points, and objection-handling strategies.
• Use buyer insights, campaign performance, market feedback, and inside sales input to refine messaging and strategy.
• Design end-to-end campaign strategies including target audiences, channel mix, and customer journeys.
• Develop clear campaign briefs and provide strategic direction to campaign management and other teams.
• Define landing page, digital experience, and nurture strategies to move buyers from engagement to qualification.
• Partner with inside sales to establish lead qualification and scoring criteria.
• Develop sales enablement materials and context for follow-up on demand.
• Collaborate with leadership to define customer experience for digital commerce capabilities.
• Develop marketing measurement frameworks and monitor traffic, MQLs, nurture, and pipeline influence.
• Support data quality, reporting, and measurement through Growth Demand Engine.

Job description

Avanade’s SME-C growth team seeks a Product Campaign Lead to translate offers into audience-led marketing campaigns that reach mid-market buyers and drive qualified demand. You’ll bridge business and market, owning messaging, campaigns, digital channels, nurture programs, and sales enablement in collaboration with marketing, GTM, and inside sales teams.

You’ll design end-to-end strategies, develop briefs, and partner with sales to optimize handoffs.