Product Campaign Lead: SME-C Growth & Demand Gen

Accenture PLC; United States; Remote; USD 94,000 - 225,000; Full time

Job summary

Avanade is seeking a Product Campaign Lead to translate offers into audience-led marketing campaigns targeting SME-C and mid-market buyers. The role orchestrates messaging, channels, nurture programs, and sales enablement while aligning with the commercial strategy.

You will develop audience insights, value propositions, and proof points, and collaborate with business, GTM, campaign, demand generation, paid media, marketing automation, and inside sales teams to optimize the end-to-end marketing

Qualifications

• Minimum of 5 years of B2B marketing experience, including product marketing, solution marketing, demand generation, or campaign marketing.
• Experience designing integrated campaigns across paid search, paid social, email nurture, landing pages, and other digital channels.
• Experience partnering with inside sales or business development teams to improve lead quality and marketing-to-sales conversion.

Responsibilities

• Translate offer, pricing, audience, and commercial strategies into integrated marketing campaigns for SME-C and mid-market buyers.
• Develop audience-led messaging frameworks, value propositions, proof points, and objection-handling strategies.
• Design end-to-end campaign strategies, including target audiences, channel mix, creative approach, calls to action, conversion goals, and customer journeys.
• Develop clear campaign briefs and provide strategic direction to campaign management, paid media, marketing automation, demand generation, and other specialist execution teams.
• Partner with inside sales to establish lead qualification and scoring criteria and improve marketing-to-sales handoffs.

Skills

B2B marketing

Campaign management

Demand generation

Marketing automation

Lead scoring

Cross-functional coordination

Messaging frameworks

Tools

Marketing automation platforms

Job description

Avanade is seeking a Product Campaign Lead to translate offers into audience-led marketing campaigns targeting SME-C and mid-market buyers. The role orchestrates messaging, channels, nurture programs, and sales enablement while aligning with the commercial strategy.

You will develop audience insights, value propositions, and proof points, and collaborate with business, GTM, campaign, demand generation, paid media, marketing automation, and inside sales teams to optimize the end-to-end marketing