Product Campaign Lead - SME-C Growth & Demand

Accenture PLC; Scottsdale (AZ); Hybrid; USD 94,000 - 225,000; Full time

Job summary

Accenture is seeking a Product Campaign Lead to translate offers into audience-led marketing campaigns for SME-C and mid-market buyers. You’ll partner with business, GTM, and sales teams to orchestrate end-to-end campaigns, ensuring alignment with commercial strategy and driving pipeline growth.

You will shape messaging, develop briefs, and guide campaign management, paid media, and automation efforts while refining landing pages, nurture programs, and sales enablement materials.

Qualifications

• Minimum of 5 years of B2B marketing experience, including product marketing, solution marketing, demand generation, or campaign marketing.

Responsibilities

• Translate offers into integrated marketing campaigns for SME-C and mid-market buyers.
• Develop audience-led messaging frameworks, value propositions, proof points, and objection-handling strategies.
• Use buyer insights, campaign performance, market feedback, and inside sales input to refine messaging and strategy.
• Design end-to-end campaign strategies: audiences, channels, creative approach, CTAs, conversion goals, and journeys.
• Provide strategic direction to campaign management, paid media, marketing automation, demand generation, and other teams.
• Define landing pages, digital experiences, and nurture strategies to move buyers from engagement to qualification and sales.
• Partner with inside sales to establish lead scoring criteria and improve handoffs.
• Develop sales enablement materials and context to help follow up on demand.
• Collaborate with leadership to define customer experience and marketing requirements for future digital commerce.
• Develop measurement frameworks and monitor traffic, conversions, MQLs, nurture, and pipeline influence.
• Support data quality, reporting, and measurement through Growth Demand Engine.
• Communicate performance and recommendations to leadership to optimize messaging and investment.

Skills

B2B marketing

Campaign marketing

Demand generation

Messaging frameworks

Sales enablement

Marketing automation

Digital channels

Lead qualification

Tools

Marketing automation platforms

Job description

Accenture is seeking a Product Campaign Lead to translate offers into audience-led marketing campaigns for SME-C and mid-market buyers. You’ll partner with business, GTM, and sales teams to orchestrate end-to-end campaigns, ensuring alignment with commercial strategy and driving pipeline growth.

You will shape messaging, develop briefs, and guide campaign management, paid media, and automation efforts while refining landing pages, nurture programs, and sales enablement materials.