Product Campaign Lead — SME-C Growth & Demand

Accenture PLC; Miami (FL); Sur place; USD 94 000 - 225 000; Plein temps

Avantages offerts par ce poste

Medical benefits

Dental benefits

401(k) plan

Paid holidays & PTO

Résumé du poste

Avanade seeks a Product Campaign Lead to translate offers into audience-led campaigns that generate demand and drive pipeline growth across SME-C and mid-market buyers. You will bridge business strategy with market activation, guiding messaging, campaigns, digital channels, nurture programs, and sales enablement.

Working with GTM, demand generation, paid media, marketing automation, and inside sales, you will orchestrate end-to-end campaigns, optimize landing pages and nurture flows, and ensure

Qualifications

• Minimum of 5 years of B2B marketing experience across product, solution, demand generation, or campaign marketing.

Responsabilités

• Translate offer, pricing, audience, and commercial strategies into integrated marketing campaigns for SME-C and mid-market buyers.
• Develop audience-led messaging frameworks, value propositions, proof points, and objection-handling strategies.
• Use buyer insights, campaign performance, market feedback, and inside sales input to refine messaging, targeting, and campaign strategy.
• Design end-to-end campaign strategies including target audiences, channel mix, creative approach, CTAs, conversion goals, and customer journeys.
• Develop clear campaign briefs and provide strategic direction to campaign management, paid media, marketing automation, demand generation, and other teams.
• Define landing page, digital experience, and nurture strategies that move buyers from engagement to qualification and sales conversations.
• Partner with inside sales to establish lead qualification and scoring criteria and improve handoffs to sales.
• Develop sales enablement materials and messaging to support follow-up on demand.
• Collaborate with leadership to define customer experience and marketing requirements for future digital capabilities.
• Develop marketing measurement frameworks to monitor traffic, conversions, MQLs, nurture engagement, and pipeline influence.
• Support campaign data quality and reporting through Growth Demand Engine.
• Communicate performance and recommendations to leadership to optimize messaging and investment.

Connaissances

B2B marketing

Campaign marketing

Demand generation

Marketing automation

Paid media

Sales enablement

Cross-functional collaboration

Outils

Marketing Automation Platforms

Description du poste

Avanade seeks a Product Campaign Lead to translate offers into audience-led campaigns that generate demand and drive pipeline growth across SME-C and mid-market buyers. You will bridge business strategy with market activation, guiding messaging, campaigns, digital channels, nurture programs, and sales enablement.

Working with GTM, demand generation, paid media, marketing automation, and inside sales, you will orchestrate end-to-end campaigns, optimize landing pages and nurture flows, and ensure