B2B Product Campaign Lead - SME-C Growth

Accenture PLC; Detroit (MI); On-site; USD 90,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401(k) with match

Paid holidays and paid time off

Job summary

Accenture PLC is seeking a Product Campaign Lead to translate offers into targeted marketing campaigns for SME-C and mid-market buyers. You will craft audience-focused messaging, develop briefs, and coordinate enablement across campaign management, paid media, and marketing automation to drive demand and pipeline growth.

You will partner with inside sales to refine lead quality, define customer journeys, and optimize the end-to-end marketing approach in a fast-moving, matrixed environment.

Qualifications

• Minimum of 5 years of B2B marketing experience including product marketing, solution marketing, demand generation, or campaign marketing.
• Experience marketing technology services, SaaS, consulting services, or pre-packaged technology solutions.
• Experience designing integrated campaigns across paid search, paid social, email nurture, landing pages, and other digital channels.

Responsibilities

• Translate offers and strategies into integrated marketing campaigns for SME-C and mid-market buyers.
• Develop audience-led messaging frameworks, value propositions, proof points, and objection-handling strategies.
• Use buyer insights and campaign performance to refine messaging, targeting, and strategy.
• Design end-to-end campaign strategies including target audiences, channel mix, and customer journeys.
• Develop clear campaign briefs and provide direction to campaign management, paid media, and marketing automation teams.
• Define landing page, digital experience, and nurture strategies moving buyers from engagement to qualification and sales conversations.
• Partner with inside sales to establish lead qualification and improve marketing-to-sales handoffs.
• Develop sales enablement materials and prospect-engagement context for follow-up on marketing-generated demand.
• Collaborate with leadership to define customer experience and marketing requirements for future digital commerce capabilities.
• Develop marketing measurement frameworks monitoring traffic, MQLs, nurture engagement, and pipeline influence.
• Work with Marketing Operations to support data quality, reporting, and measurement.
• Communicate performance and recommendations to leadership to optimize messaging and investment.

Skills

B2B marketing

Campaign marketing

Demand generation

Message development

Tools

Marketing automation platforms

CRM systems

Job description

Accenture PLC is seeking a Product Campaign Lead to translate offers into targeted marketing campaigns for SME-C and mid-market buyers. You will craft audience-focused messaging, develop briefs, and coordinate enablement across campaign management, paid media, and marketing automation to drive demand and pipeline growth.

You will partner with inside sales to refine lead quality, define customer journeys, and optimize the end-to-end marketing approach in a fast-moving, matrixed environment.