Product Campaign Lead for SME-C Growth

Accenture PLC; Irvine (CA); On-site; USD 94,000 - 225,000; Full time

Job summary

Avanade is seeking a Product Campaign Lead to translate offers into audience-led marketing campaigns that reach the right buyers and drive qualified demand. The role contributes to pipeline growth and serves as the bridge between business and market, owning how offers are positioned and activated through messaging, campaigns, digital channels, nurture programs, and sales enablement.

You will collaborate with GTM, demand generation, paid media, and inside sales teams to orchestrate end-to-end

Qualifications

• Minimum of 5 years of B2B marketing experience, including product marketing, solution marketing, demand generation, or campaign marketing.

Responsibilities

• Translate offer, pricing, audience, and commercial strategies into integrated marketing campaigns for SME-C and mid-market buyers.
• Develop audience-led messaging frameworks, value propositions, proof points, and objection-handling strategies that clearly communicate the value of Avanade’s pre-packaged offers.
• Use buyer insights, campaign performance, market feedback, and inside sales input to continually refine messaging, targeting, and campaign strategy.
• Design end-to-end campaign strategies, including target audiences, channel mix, creative approach, calls to action, conversion goals, and customer journeys.
• Develop clear campaign briefs and provide strategic direction to campaign management, paid media, marketing automation, demand generation, and other specialist execution teams.

Job description

Avanade is seeking a Product Campaign Lead to translate offers into audience-led marketing campaigns that reach the right buyers and drive qualified demand. The role contributes to pipeline growth and serves as the bridge between business and market, owning how offers are positioned and activated through messaging, campaigns, digital channels, nurture programs, and sales enablement.

You will collaborate with GTM, demand generation, paid media, and inside sales teams to orchestrate end-to-end