Product Campaign Lead — SME-C Growth & Demand

Accenture PLC; Austin (TX); On-site; USD 100,000 - 180,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k)

Bonus opportunities

Paid holidays

Paid time off

Job summary

Avanade is seeking a Product Campaign Lead to translate pre-packaged SME-C and mid-market offers into audience-led marketing campaigns that drive demand and pipeline growth.

You will bridge business and market, owning positioning, messaging, campaigns, digital channels, nurture programs, and sales enablement.

Work with cross-functional teams—GTM, demand generation, paid media, marketing automation, and inside sales—to orchestrate end-to-end marketing aligned with the commercial strategy.

Qualifications

• Minimum of 5 years of B2B marketing experience, including product marketing, solution marketing, demand generation, or campaign marketing.

Responsibilities

• Translate offer, pricing, audience, and commercial strategies into integrated marketing campaigns for SME-C and mid-market buyers.
• Develop audience-led messaging frameworks, value propositions, proof points, and objection-handling strategies that clearly communicate the value of Avanade’s pre-packaged offers.
• Use buyer insights, campaign performance, market feedback, and inside sales input to continually refine messaging, targeting, and campaign strategy.
• Design end-to-end campaign strategies, including target audiences, channel mix, creative approach, calls to action, conversion goals, and customer journeys.
• Develop clear campaign briefs and provide strategic direction to campaign management, paid media, marketing automation, demand generation, and other specialist execution teams.
• Define landing page, digital experience, and nurture strategies that move prospective buyers from initial engagement through qualification and sales conversations.
• Partner with inside sales to establish lead qualification and scoring criteria and improve marketing-to-sales handoffs.
• Develop sales enablement materials, messaging, and prospect-engagement context that help inside sellers effectively follow up on marketing-generated demand.
• Partner with business and marketing leadership to help define the customer experience and marketing requirements for future digital commerce capabilities.
• Develop marketing measurement frameworks and monitor qualified traffic, campaign conversion, MQL volume and quality, nurture engagement, and pipeline influence.
• Partner with Marketing Operations to support campaign data quality, reporting, and measurement through the Growth Demand Engine.
• Communicate campaign performance and recommendations to business and marketing leadership, using results to continually optimize messaging, audiences, channels, and investment.

Skills

B2B marketing

Campaign management

Messaging frameworks

Lead nurturing

Marketing automation

Inside sales collaboration

Analytical thinking

Cross-functional leadership

Job description

Avanade is seeking a Product Campaign Lead to translate pre-packaged SME-C and mid-market offers into audience-led marketing campaigns that drive demand and pipeline growth.

You will bridge business and market, owning positioning, messaging, campaigns, digital channels, nurture programs, and sales enablement.

Work with cross-functional teams—GTM, demand generation, paid media, marketing automation, and inside sales—to orchestrate end-to-end marketing aligned with the commercial strategy.