Private Label Account Manager, Beverages

City Brewing Company; La Crosse (WI); On-site; USD 70,000 - 110,000; Full time

Job summary

City Brewing Company seeks an Account Manager - Private Label to own City’s relationships with national retailers, develop new business, and scale private-label volume through structured operating rhythms and cross-functional collaboration.

In this role you will partner with the EVP of Business Development to drive turnkey private-label programs, coordinate with commercialization, regulatory, and plant teams, and help City grow in a dynamic consumer beverage market.

Qualifications

• Minimum 3+ years in B2B account management, beverage/CPG sales, or private-label roles.
• Strong written and verbal communication skills for internal and external stakeholders.
• Understanding of product development and delivery processes.
• Experience managing large retailer relationships and related workflows.
• Proficiency with MS Office suite, especially Excel and PowerPoint.
• Willingness to travel domestically ~25% of the year.

Responsibilities

• Own day-to-day management of City’s active private label accounts and retailer conversations with executive guidance.
• Lead the turnkey private-label program, coordinating with Commercialization, Regulatory, and plant teams.
• Build and manage a target list of national/Regional retailers with private-label programs; lead opportunities.
• Translate retailer requirements into clear briefs for Commercialization and plant operations; manage onboarding.
• Maintain private-label pipeline and HubSpot records; contribute volume forecasts to monthly planning.
• Support pricing and proposals with Commercial Strategy; understand co-pack economics for credible offers.
• Represent City at private-label events (e.g., PLMA) and trade shows with the sales team.
• Partner with Regulatory Compliance on labeling, claims, and category requirements.

Skills

B2B account management

Sales in beverage/food/CPG

Retail/private-label experience

Product development understanding

Written and verbal communication

MS Office (Excel, PowerPoint)

Education

Bachelors degree in related field

High school diploma or GED

Tools

MS Excel

PowerPoint

Job description

City Brewing Company seeks an Account Manager - Private Label to own City’s relationships with national retailers, develop new business, and scale private-label volume through structured operating rhythms and cross-functional collaboration.

In this role you will partner with the EVP of Business Development to drive turnkey private-label programs, coordinate with commercialization, regulatory, and plant teams, and help City grow in a dynamic consumer beverage market.