Account Manager - Private Label

City Brewing Company; La Crosse (WI); On-site; USD 70,000 - 110,000; Full time

Job summary

City Brewing Company seeks an Account Manager - Private Label to own City’s relationships with national retailers, develop new business, and scale private-label volume through structured operating rhythms and cross-functional collaboration.

In this role you will partner with the EVP of Business Development to drive turnkey private-label programs, coordinate with commercialization, regulatory, and plant teams, and help City grow in a dynamic consumer beverage market.

Qualifications

• Minimum 3+ years in B2B account management, beverage/CPG sales, or private-label roles.
• Strong written and verbal communication skills for internal and external stakeholders.
• Understanding of product development and delivery processes.
• Experience managing large retailer relationships and related workflows.
• Proficiency with MS Office suite, especially Excel and PowerPoint.
• Willingness to travel domestically ~25% of the year.

Responsibilities

• Own day-to-day management of City’s active private label accounts and retailer conversations with executive guidance.
• Lead the turnkey private-label program, coordinating with Commercialization, Regulatory, and plant teams.
• Build and manage a target list of national/Regional retailers with private-label programs; lead opportunities.
• Translate retailer requirements into clear briefs for Commercialization and plant operations; manage onboarding.
• Maintain private-label pipeline and HubSpot records; contribute volume forecasts to monthly planning.
• Support pricing and proposals with Commercial Strategy; understand co-pack economics for credible offers.
• Represent City at private-label events (e.g., PLMA) and trade shows with the sales team.
• Partner with Regulatory Compliance on labeling, claims, and category requirements.

Skills

B2B account management

Sales in beverage/food/CPG

Retail/private-label experience

Product development understanding

Written and verbal communication

MS Office (Excel, PowerPoint)

Education

Bachelors degree in related field

High school diploma or GED

Tools

MS Excel

PowerPoint

Job description

City Brewing Company – Who We Are

City Brewing & Beverage is a leading U.S. co‑manufacturer for top beverage brands. With more than 25 years of experience and state‑of‑the‑art high scale and high volume facilities, we have the ability to produce a diverse portfolio of alcoholic and non‑alcoholic beverages. We foster a collaborative, growth‑focused workplace where employees are empowered to learn, lead, and make an impact while helping shape the future of the beverage industry.

City Brewing Company – Who We Are

City Brewing & Beverage is a leading U.S. co‑manufacturer for top beverage brands. With more than 25 years of experience and state‑of‑the‑art high scale and high volume facilities, we have the ability to produce a diverse portfolio of alcoholic and non‑alcoholic beverages. We foster a collaborative, growth‑focused workplace where employees are empowered to learn, lead, and make an impact while helping shape the future of the beverage industry.

Job Summary

Private label is a growing part of City’s business, and it needs a dedicated owner. Today, active conversations with national retailers are being carried by senior leaders alongside their other responsibilities. This role will own City’s relationships with national retailers including development of new business and building an operating rhythm to continue scaling private label volume.

The Account Manager - Private Label will work directly with the EVP of Business Development and will have the opportunity to evolve in this role as City continues to grow the segment.

Duties and Responsibilities

• Own day-to-day management of City’s active private label accounts and retailer conversations, with coaching and executive partnership from the EVP of Business Development.
• Serve as the commercial lead for City’s turnkey private-label program including coordinating with Commercialization, Regulatory, and plant teams to move retailer opportunities from inquiry to first production
• Build and work a target list of national and regional retailers with private-label beverage programs; qualify opportunities, lead capability presentations, and run plant visits
• Translate retailer requirements (formats, pack sizes, volumes, timing) into clear briefs for Commercialization and plant operations; keep customers informed through onboarding and launch
• Maintain the private-label pipeline and account records in HubSpot; contribute volume forecasts by account into City’s monthly forecasting process
• Support pricing and proposal development with Commercial Strategy; understand co-pack economics well enough to build credible offers
• Represent City at private-label industry events (e.g., PLMA) and relevant trade shows alongside the broader sales team
• Partner with Regulatory Compliance on labeling, claims, and any category-specific requirements that affect retailer programs

Minimum Qualifications

• Bachelors degree in related field, preferred; high school diploma/GED equivalent required
• 3+ years in any of the following or combination of the following: B2B account management; sales in beverage/food/CPG; sales in contract manufacturing; comparable experience on the retail side in private-label buying, sourcing, or category management
• Working understanding of product development and delivery
• Experience managing large-retailer relationships and related processes
• Strong written and verbal communication skills
• Strong MS Office suite capabilities, especially MS Excel and PowerPoint
• Willing to travel domestically at least 25% of the year

City Brewery is an Equal Opportunity Employer, and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.