Beverages National Accounts Growth Lead

ForceBrands; United States; On-site; USD 110,000 - 160,000; Full time

Job summary

ForceBrands is seeking a National Accounts Manager to drive growth for a rapidly expanding beverage brand across key national retail partners. You will launch and grow national chain accounts, develop strategic customer relationships, and execute initiatives that increase distribution, sales velocity, and long-term retail success.

The role focuses on launching strategies, promotional calendars, and cost-effective retailer programming, while analyzing performance and ROI to optimize profitability

Qualifications

• 8–10 years of experience in the consumer packaged goods (CPG) industry.
• 2–4 years of experience working with buyers and brokers across at least two national chain accounts, including Whole Foods and Sprouts.
• Passion for building consumer brands and supporting a mission-driven organization.
• Excited by the opportunity to thrive in an early-stage, high-growth environment.
• Ability to think strategically and adapt quickly in a fast-changing business while driving sales objectives.
• Self-motivated with the ability to work independently, take initiative, and consistently deliver results.
• Comfortable navigating ambiguity and asking thoughtful questions to solve complex challenges.
• Strong planning, organizational, and project management capabilities.
• Excellent written, verbal, interpersonal, and presentation skills.
• Proficiency with Google Workspace and Microsoft Office.
• Experience using collaboration platforms such as Slack and video conferencing tools.
• Willingness to work flexible hours, including evenings and weekends, to support trade shows and special events.
• Valid driver’s license, reliable transportation, current vehicle registration, and proof of insurance required.

Responsibilities

• Lead the expansion and management of national chain accounts with major retailers.
• Develop launch strategies, promotional calendars, and retailer programming.
• Analyze promotional performance, trade spend, and ROI to improve profitability.
• Secure new distribution opportunities and onboard national accounts.
• Coordinate with distributors to ensure item setup and PO management.
• Drive SKU expansion and increased door growth with retailer partnerships.
• Grow existing business with additional SKUs and shelf opportunities.
• Build strong partnerships with buyers, brokers, and distributor managers.
• Plan third-party merchandising to optimize in-store execution.
• Analyze market trends and sales data to forecast aligned with production.
• Provide regular updates on retailer performance and strategic initiatives.
• Prepare presentations outlining strategies, goals, and growth opportunities.
• Collaborate with Trade Marketing on program execution and POS activations.
• Manage budget approvals and allocation of trade investments.
• Participate in sales meetings and industry trade shows.

Skills

Strategic thinking

Relationship building

Communication skills

Negotiation

Time management

Presentation skills

Self-motivation

Adaptability

Leadership

Tools

Google Workspace

Microsoft Office

Slack

Video conferencing tools

Job description

ForceBrands is seeking a National Accounts Manager to drive growth for a rapidly expanding beverage brand across key national retail partners. You will launch and grow national chain accounts, develop strategic customer relationships, and execute initiatives that increase distribution, sales velocity, and long-term retail success.

The role focuses on launching strategies, promotional calendars, and cost-effective retailer programming, while analyzing performance and ROI to optimize profitability