Account Manager - Private Label

ADP, Inc.; La Crosse (WI); On-site; USD 60,000 - 90,000; Full time

Job summary

City Brewing Company is seeking an Account Manager - Private Label to own and grow relationships with national retailers. You will work directly with the EVP of Business Development to scale private-label programs from inquiry to production and help drive private-label growth across major retailers.

The role offers on-site work in La Crosse, WI and opportunities to evolve within City as the private-label segment expands, requiring strong communication, project coordination, and strategic selling

Qualifications

• Bachelor's degree in related field; high school diploma/GED equivalent acceptable.
• 3+ years in B2B account management or beverage/CPG sales with private-label experience.
• Experience managing large-retailer relationships and MS Office proficiency.
• Willing to travel domestically at least 25% annually.

Responsibilities

• Manage day-to-day private label accounts with EVP coaching.
• Lead private-label program efforts with commercialization, regulatory, and plant teams.
• Develop target list of national and regional retailers with private-label programs.
• Translate retailer requirements into briefs for commercialization and operations.
• Maintain private-label pipeline and HubSpot records; contribute forecasts.
• Support pricing and proposal development with strategy; understand co-pack economics.
• Represent City at private-label events and trade shows with sales team.
• Collaborate with Regulatory on labeling and category requirements.

Skills

Strong communication

Education

Bachelor's degree or related field

Tools

MS Excel

MS PowerPoint

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Bus Dev-Exempt Full Time Administration La Crosse, WI, US

City Brewing Company – Who We Are

City Brewing & Beverage is a leading U.S. co-manufacturer for top beverage brands. With more than 25 years of experience and state-of-the-art high scale and high volume facilities, we have the ability to produce a diverse portfolio of alcoholic and non-alcoholic beverages. We foster a collaborative, growth-focused workplace where employees are empowered to learn, lead, and make an impact while helping shape the future of the beverage industry.

Job Summary

Private label is a growing part of City’s business, and it needs a dedicated owner. Today, active conversations with national retailers are being carried by senior leaders alongside their other responsibilities. This role will own City's relationships with national retailers including development of new business and building an operating rhythm to continue scaling private label volume.

The Account Manager - Private Label will work directly with the EVP of Business Development and will have the opportunity to evolve in this role as City continues to grow the segment.

Duties and Responsibilities

• Own day-to-day management of City’s active private label accounts and retailer conversations, with coaching and executive partnership from the EVP of Business Development.
• Serve as the commercial lead for City’s turnkey private-label program including coordinating with Commercialization, Regulatory, and plant teams to move retailer opportunities from inquiry to first production
• Build and work a target list of national and regional retailers with private-label beverage programs; qualify opportunities, lead capability presentations, and run plant visits
• Translate retailer requirements (formats, pack sizes, volumes, timing) into clear briefs for Commercialization and plant operations; keep customers informed through onboarding and launch
• Maintain the private-label pipeline and account records in HubSpot; contribute volume forecasts by account into City’s monthly forecasting process
• Support pricing and proposal development with Commercial Strategy; understand co-pack economics well enough to build credible offers
• Represent City at private-label industry events (e.g., PLMA) and relevant trade shows alongside the broader sales team
• Partner with Regulatory Compliance on labeling, claims, and any category-specific requirements that affect retailer programs

Minimum Qualifications

• Bachelors degree in related field, preferred; high school diploma/GED equivalent required
• 3+ years in any of the following or combination of the following: B2B account management; sales in beverage/food/CPG; sales in contract manufacturing; comparable experience on the retail side in private-label buying, sourcing, or category management
• Working understanding of product development and delivery
• Experience managing large-retailer relationships and related processes
• Strong written and verbal communication skills
• Strong MS Office suite capabilities, especially MS Excel and PowerPoint
• Willing to travel domestically at least 25% of the year

City Brewery is an Equal Opportunity Employer, and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.