Principal GTM Strategist: Field & Enablement Lead

Jobtome; Newark (NJ); Hybrid; USD 228,000 - 339,000; Full time

Job summary

NetApp is seeking a Principal GTM Lead, Portfolio Strategy to bridge BU Product Management, Product Marketing, Competitive Intelligence, and global field teams. You’ll translate complex storage capabilities into actionable plays for sellers and ensure NDA roadmaps are technically sound and differentiated.

You will lead enablement sessions, shape messaging for installed-base expansion, and partner with executives to drive growth across emerging workloads and markets in a hybrid working

Qualifications

• 15+ years in senior technical go-to-market roles such as Senior/Principal Sales Engineer, Field CTO or Technical Product Manager.
• Proven track record creating field-adopted sales plays, customer journey maps, and competitive collateral.

Responsibilities

• How-to-Sell strategy: author plays and talks tracks for existing accounts, drive next-gen upgrades and consumption models.
• Net-new acquisition: craft displacement plays to win in competitive accounts.
• New workloads & market expansion: position for Enterprise GenAI, modern virtualization, and hybrid multicloud data management.
• Sales motion alignment: define qualification criteria and discovery questions to accelerate deals.

Skills

Field credibility

Strategic street smarts

Collaborative review

Job description

NetApp is seeking a Principal GTM Lead, Portfolio Strategy to bridge BU Product Management, Product Marketing, Competitive Intelligence, and global field teams. You’ll translate complex storage capabilities into actionable plays for sellers and ensure NDA roadmaps are technically sound and differentiated.

You will lead enablement sessions, shape messaging for installed-base expansion, and partner with executives to drive growth across emerging workloads and markets in a hybrid working