Senior GTM Strategist & Field Enablement Lead

Jobtome; Glen Rock (York County); Hybrid; USD 228,000 - 339,000; Full time

Job summary

NetApp is seeking a Principal GTM Lead, Portfolio Strategy, to bridge BU Product Management, Product Marketing, Competitive Intelligence, and global field organizations. You’ll translate complex storage capabilities into actionable, field-ready selling plays that differentiate NetApp in competitive markets.

Lead enablement, NDA roadmap reviews, and cross-functional collaboration to drive successful product launches and market expansion across clouds, virtualization, and data management.

Qualifications

• Typically requires a minimum of 15+ years in senior technical go-to-market roles.
• Proven "How-to-Sell" playbooks and field-enabled messaging.
• Deep storage & infrastructure mastery across enterprise storage.
• Proven competitive acumen with battle-tested collateral.
• Audience resonance and executive storytelling.
• Outstanding presentation and template craftsmanship.

Responsibilities

• Develop "How-to-Sell" strategy and targeted sales plays for installed base expansion and net-new logos.
• Create displacement plays and entry strategies for new workloads and markets.
• Prescribe positioning for Enterprise GenAI, virtualization, cyber resilience, and hybrid multicloud data management.
• Define qualification criteria, discovery questions, and objection handling to accelerate deals.
• Convert complex architectures into clear business outcomes for field teams.
• Lead NDA roadmap enablement and global technical training.

Skills

Senior GTM

Storage mastery

Competitive acumen

Storytelling

Presentation skills

Cross-functional influence

Job description

NetApp is seeking a Principal GTM Lead, Portfolio Strategy, to bridge BU Product Management, Product Marketing, Competitive Intelligence, and global field organizations. You’ll translate complex storage capabilities into actionable, field-ready selling plays that differentiate NetApp in competitive markets.

Lead enablement, NDA roadmap reviews, and cross-functional collaboration to drive successful product launches and market expansion across clouds, virtualization, and data management.