Principal GTM Strategist: Enterprise Storage & AI

Jobtome; Haledon (NJ); Hybrid; USD 228,000 - 339,000; Full time

Job summary

NetApp in the United States seeks a Principal GTM Lead, Portfolio Strategy, a high-impact senior IC who bridges BU Product Management, Product Marketing, Competitive Intelligence, and global field teams.

You will translate complex storage architectures into actionable how-to-sell plays, craft market-leading messaging, and guide NDA roadmap execution while mentoring peers and influencing senior leaders across Americas, EMEA, and APAC.

Qualifications

• 15+ years in senior go-to-market roles
• Proven "How-to-Sell" playbook development for field teams
• Deep storage & infrastructure mastery (enterprise storage architectures)
• Proven competitive acumen in enterprise data storage
• Ability to distill complex engineering concepts into business value

Responsibilities

• Author sales plays and technical talk tracks for existing accounts.
• Craft targeted displacement plays to win net-new logos.
• Prescribe positioning for emerging workloads and multicloud data management.
• Establish qualification criteria, discovery questions, and objection handling to accelerate deals.
• Lead enablement sessions and build standardized roadmap templates for executives.
• Review launch assets for technical accuracy and effectiveness.

Skills

Field credibility

Strategic street smarts

Collaborative review

Audience storytelling

Cross-functional influence

Job description

NetApp in the United States seeks a Principal GTM Lead, Portfolio Strategy, a high-impact senior IC who bridges BU Product Management, Product Marketing, Competitive Intelligence, and global field teams.

You will translate complex storage architectures into actionable how-to-sell plays, craft market-leading messaging, and guide NDA roadmap execution while mentoring peers and influencing senior leaders across Americas, EMEA, and APAC.