Principal GTM Lead — Enterprise Storage & AI

Jobtome; Fanwood (NJ); Hybrid; USD 228,000 - 339,000; Full time

Job summary

NetApp in the United States, a leader in intelligent data infrastructure, seeks a Principal GTM Lead, Portfolio Strategy. You will bridge BU Product Management, Product Marketing, Competitive Intelligence, and our global field organization to craft launch-ready, differentiated messaging and actionable plays for sellers.

With 15+ years in senior GTM roles and deep storage mastery, you translate complex architectures into business outcomes, enable global teams, and shape NDA roadmaps and market

Qualifications

• Minimum of 15+ years in senior technical go-to-market roles (e.g., Senior/Principal Sales Engineer, Field CTO, Technical PM).
• Proven "How-to-Sell" playbook development with field adoption.
• Deep storage and infrastructure mastery across enterprise storage architectures, hybrid cloud.
• Proven competitive acumen with battle-tested collateral and sales enablement.
• Audience resonance and storytelling to senior technical leaders.
• Presentation and template craftsmanship for executive-ready materials.
• Cross-functional influence across VPs, GMs, Directors without direct authority.

Responsibilities

• Develop "How-to-Sell" strategies and targeted sales plays for installed-base and net-new opportunities.
• Lead NDA roadmap enablement sessions and design standardized roadmaps and narratives for executive briefings.
• Bridge field feedback into product development gates and drive market and competitive positioning.
• Translate complex storage architectures into clear business outcomes used by sellers.

Skills

How-to-Sell plays

Executive storytelling

Cross-functional influence

Competitive intelligence

Job description

NetApp in the United States, a leader in intelligent data infrastructure, seeks a Principal GTM Lead, Portfolio Strategy. You will bridge BU Product Management, Product Marketing, Competitive Intelligence, and our global field organization to craft launch-ready, differentiated messaging and actionable plays for sellers.

With 15+ years in senior GTM roles and deep storage mastery, you translate complex architectures into business outcomes, enable global teams, and shape NDA roadmaps and market