Principal GTM Leader, Enterprise Storage & AI

Jobtome; West New York (NJ); Hybrid; USD 228,000 - 339,000; Full time

Job summary

NetApp is seeking a Principal GTM Lead, Portfolio Strategy, a high-impact senior role bridging BU Product Management, Product Marketing, Competitive Intelligence, and global field teams. You’ll translate complex technical capabilities into actionable, differentiated messaging and scalable “How-to-Sell” plays for sellers.

You will steer NDA roadmap enablement, design compelling frameworks, and ensure launches are technically sound and field-ready, driving growth across enterprise storage and

Qualifications

• 15+ years in senior technical go-to-market roles (e.g., Sales Engineer, Field CTO, or Technical PM).
• Proven track record of creating field-adopted sales plays and technical messaging.

Responsibilities

• Develop and implement 'How-to-Sell' plays and training for the field.
• Craft targeted displacement plays to win net-new customers in competitive accounts.
• Prescribe positioning for emerging domains including GenAI, virtualization, and multicloud data management.
• Align sales motions with qualification criteria, discovery questions, and sizing guidance.

Skills

Senior GTM experience

Sales enablement

Storytelling

Cross-functional collaboration

Job description

NetApp is seeking a Principal GTM Lead, Portfolio Strategy, a high-impact senior role bridging BU Product Management, Product Marketing, Competitive Intelligence, and global field teams. You’ll translate complex technical capabilities into actionable, differentiated messaging and scalable “How-to-Sell” plays for sellers.

You will steer NDA roadmap enablement, design compelling frameworks, and ensure launches are technically sound and field-ready, driving growth across enterprise storage and