Principal GTM Strategist - Storage & AI

Jobtome; Paterson (NJ); Hybrid; USD 228,000 - 339,000; Full time

Benefits offered by this job

Benefits package

Job summary

NetApp is seeking a Principal GTM Lead, Portfolio Strategy, a senior individual contributor who bridges BU Product Management, Product Marketing, Competitive Intelligence, and global field teams. You ensure every launch and NDA roadmap is technically sound, field-ready, and differentiated for sellers.

With deep storage and enterprise IT experience, you translate complex architectures into effective 'How-to-Sell' plays to expand installed bases, win net-new logos, and lead NDA roadmap enablement

Qualifications

• 15+ years in senior technical GTM roles (e.g., SE, Field CTO, GTM Architect, TME, or Technical PM).
• Proven 'How-to-Sell' plays, customer journeys, and sales enablement collateral.
• Deep storage & infrastructure mastery: enterprise storage, hybrid cloud, cyber vaulting.
• Strong knowledge of NetApp portfolio: ONTAP, StorageGRID, Keystone, Cloud services.
• Competitive intelligence and win/loss driven storytelling for executive audiences.
• Outstanding template craftsmanship for executive presentations.
• Cross-functional influence across VPs/Directors without direct authority.

Responsibilities

• How-to-Sell Strategy & Targeted Sales Plays: author plays for installed base; plan land strategies.
• Net-New Customer Acquisition: craft displacement plays to win new logos.
• New Workloads & Market Expansion: position for GenAI, hybrid multicloud data management.
• Sales Motion Alignment: define qualification criteria, discovery questions, objections.
• Competitive Differentiation & Market Positioning: embed 'Why We Win' in assets and collateral.
• NDA Roadmap Strategy & Global Technical Training: enable global SEs, build templates and frameworks.
• Technical Launch Review & Quality Assurance: review assets for technical accuracy and impact.
• Cross-Functional Influence & Field Advocacy: align across GMs, PM, PMM, and regional leadership.

Skills

15+ years GTM

Sell plays

Storage architecture

Executive storytelling

Cross-functional influence

Job description

NetApp is seeking a Principal GTM Lead, Portfolio Strategy, a senior individual contributor who bridges BU Product Management, Product Marketing, Competitive Intelligence, and global field teams. You ensure every launch and NDA roadmap is technically sound, field-ready, and differentiated for sellers.

With deep storage and enterprise IT experience, you translate complex architectures into effective 'How-to-Sell' plays to expand installed bases, win net-new logos, and lead NDA roadmap enablement