Principal General Agent

The Atlantic District; Roanoke (VA); On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

Annual base salary + commission

PTO

Dental Insurance

Vision Insurance

Life Insurance

Flexible Schedule

Health Insurance

Disability Insurance

Mon-Fri Schedule

Hands on Training

Parental Leave

Career Growth Opportunities

Retirement Plan

Job summary

The Atlantic District in Roanoke, Virginia seeks a Principal General Agent to lead growth, operations, and client service for our local Farmers agency. You will mentor a growing sales team, set ambitious regional targets, and shape our market strategy while maintaining the highest standards of service and integrity in the community.

This leadership role rewards performance with an annual base salary plus commission and bonus opportunities, plus comprehensive benefits and a collaborative,

Qualifications

• Active Life, Accident, and Health Insurance License required.
• Proven track record in life and health sales.
• Experience leading and mentoring a sales team.

Responsibilities

• Drive agency growth by setting and achieving ambitious regional sales targets.
• Recruit, train, and mentor a growing team of sales professionals.
• Oversee daily operations, ensuring high standards for service.
• Foster a culture where agents grow their careers and businesses.
• Represent the agency in community events to build brand.
• Collaborate with leadership to refine long-term market strategy and tactics.

Skills

Leadership

Mentoring

Sales leadership

Regulatory knowledge

Operations management

Networking

Life & health sales

Education

Life/Health Insurance License

Job description

Job Description

We are seeking a motivated and strategic insurance professional to run a Farmers insurance agency by leading the growth, operations, and client service functions of a dynamic insurance agency. At The Atlantic District, we believe that the insurance business is fundamentally about people, not policies. Located right in the heart of Roanoke, Virginia, we have spent years building a reputation as a firm that prioritizes honesty, clarity, and genuine care for our neighbors. As we continue to expand our reach, we are looking for a Principal General Agent to join us and lead our local efforts. This isn't just another management job; it is an invitation to shape the future of our office. You will be the face of our agency, a mentor to our talented staff, and a key strategist who helps us connect with more families and businesses in the area. We are looking for someone who brings a positive energy to the office every single day and someone who finds deep satisfaction in watching their team succeed. If you are ready to put down roots, lead with integrity, and make a tangible impact on the lives of those in our community, we would love to have a conversation with you. Come help us build something truly meaningful here in Roanoke.

Benefits

• Annual Base Salary + Commission + Bonus Opportunities
• Paid Time Off (PTO)
• Dental Insurance
• Vision Insurance
• Life Insurance
• Flexible Schedule
• Health Insurance
• Disability Insurance
• Mon-Fri Schedule
• Hands on Training
• Parental Leave
• Career Growth Opportunities
• Retirement Plan

Responsibilities

• Drive agency growth by setting and achieving ambitious regional sales targets.
• Recruit, train, and provide ongoing mentorship to a growing team of sales professionals.
• Oversee daily operations, ensuring that all client interactions meet our high standards for service.
• Foster a supportive culture where agents feel empowered to grow their own careers and business.
• Represent The Atlantic District in community events and local professional circles to build our brand.
• Collaborate with executive leadership to refine our long-term market strategy and sales tactics.

Requirements

• Active Life, Accident, and Health Insurance License.
• Documented track record of success in life and health sales.
• Demonstrated ability to lead and mentor a high-performing sales force.
• Deep understanding of the Virginia insurance regulatory landscape.
• Strong organizational skills for managing agency operations.
• Established professional network within the Roanoke community.

Company Description

The Atlantic District is a dynamic and growth-driven division of one of the nation’s most trusted insurance and financial services organizations. We partner with dedicated professionals to build thriving insurance agencies that deliver exceptional protection and financial confidence to individuals, families, and businesses throughout the Atlantic region. We operate with urgency, purpose, and a commitment to excellence — empowering passionate, impact-oriented leaders to transform their ambitions into sustainable business success. As part of our team, you’ll work with seasoned mentors, proven systems, and a supportive community that values integrity, service, and long-term growth.