Principal General Agent

The Atlantic District; Forest (VA); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

PTO

Dental Insurance

Vision Insurance

Life Insurance

Flexible Schedule

Health Insurance

Disability Insurance

Mon-Fri Schedule

Hands on Training

Parental Leave

Career Growth Opportunities

Retirement Plan

Job summary

The Atlantic District in Forest, Virginia seeks a dynamic Principal General Agent to lead a Farmers agency, driving growth, operations and superior client service with a community-focused mindset.

You will mentor agents, shape sales strategy across Virginia, ensure compliance, and partner with carriers to provide competitive products while building a resilient, collaborative office culture. This leadership role rewards entrepreneurial energy and long-term team development.

Qualifications

• Must hold a valid Life and Health insurance license.
• Demonstrated history of building and managing high-performing sales teams.
• Deep understanding of the insurance landscape and regulatory environment.
• Strong public speaking and presentation abilities.
• Self-driven attitude with an entrepreneurial spirit.
• Previous experience in independent brokerage or agency management is a plus.

Responsibilities

• Recruit, train, and mentor a team of insurance agents to reach their full professional potential.
• Oversee the day-to-day sales operations to ensure we consistently meet our growth targets.
• Develop and execute strategic plans to expand our market footprint across Virginia.
• Collaborate with carrier partners to ensure our agents have access to the most competitive products available.
• Foster a supportive and collaborative office culture that encourages knowledge sharing and mutual success.
• Maintain high standards of compliance and ethics in all sales activities.

Skills

Leadership

Public speaking

Mentoring

Strategic planning

Sales management

Education

Life and Health Insurance license

Job description

Job Description

We are seeking a motivated and strategic insurance professional to run a Farmers insurance agency by leading the growth, operations, and client service functions of a dynamic insurance agency. At The Atlantic District, we believe that insurance is more than just a policy; it is about providing genuine peace of mind to our neighbors in Forest, Virginia. We are searching for an experienced and charismatic Principal General Agent to help lead our office into its next chapter of growth. If you are someone who finds joy in watching others succeed and has a sharp eye for business strategy, you will feel right at home with us. We pride ourselves on creating a workplace that feels less like a corporate cubicle and more like a community hub where ideas are welcomed and hard work is truly appreciated. You will have the unique opportunity to shape the direction of our sales force, influence our office culture, and build lasting professional legacies. We are looking for a natural mentor who is ready to invest in people as much as they invest in the bottom line. If you are ready to lead with empathy and drive, we invite you to grow your career with us in the heart of Virginia.

Benefits

• Annual Base Salary + Commission + Bonus Opportunities

Job Description

We are seeking a motivated and strategic insurance professional to run a Farmers insurance agency by leading the growth, operations, and client service functions of a dynamic insurance agency. At The Atlantic District, we believe that insurance is more than just a policy; it is about providing genuine peace of mind to our neighbors in Forest, Virginia. We are searching for an experienced and charismatic Principal General Agent to help lead our office into its next chapter of growth. If you are someone who finds joy in watching others succeed and has a sharp eye for business strategy, you will feel right at home with us. We pride ourselves on creating a workplace that feels less like a corporate cubicle and more like a community hub where ideas are welcomed and hard work is truly appreciated. You will have the unique opportunity to shape the direction of our sales force, influence our office culture, and build lasting professional legacies. We are looking for a natural mentor who is ready to invest in people as much as they invest in the bottom line. If you are ready to lead with empathy and drive, we invite you to grow your career with us in the heart of Virginia.

Benefits

• Annual Base Salary + Commission + Bonus Opportunities
• Paid Time Off (PTO)
• Dental Insurance
• Vision Insurance
• Life Insurance
• Flexible Schedule
• Health Insurance
• Disability Insurance
• Mon-Fri Schedule
• Hands on Training
• Parental Leave
• Career Growth Opportunities
• Retirement Plan

Responsibilities

• Recruit, train, and mentor a team of insurance agents to reach their full professional potential.
• Oversee the day-to-day sales operations to ensure we consistently meet our growth targets.
• Develop and execute strategic plans to expand our market footprint across Virginia.
• Collaborate with carrier partners to ensure our agents have access to the most competitive products available.
• Foster a supportive and collaborative office culture that encourages knowledge sharing and mutual success.
• Maintain high standards of compliance and ethics in all sales activities.

Requirements

• Valid Life and Health insurance license.
• Demonstrated history of building and managing high-performing sales teams.
• Deep understanding of the insurance landscape and regulatory environment.
• Strong public speaking and presentation abilities.
• Self-driven attitude with an entrepreneurial spirit.
• Previous experience in independent brokerage or agency management is a plus.

Company Description

The Atlantic District is a dynamic and growth-driven division of one of the nation’s most trusted insurance and financial services organizations. We partner with dedicated professionals to build thriving insurance agencies that deliver exceptional protection and financial confidence to individuals, families, and businesses throughout the Atlantic region.
We operate with urgency, purpose, and a commitment to excellence - empowering passionate, impact-oriented leaders to transform their ambitions into sustainable business success.
As part of our team, you'll work with seasoned mentors, proven systems, and a supportive community that values integrity, service, and long-term growth.