Principal General Agent

The Atlantic District; Hampton (VA); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Annual Base Salary + Commission +Bonus

PTO

Dental Insurance

Life Insurance

Vision Insurance

Flexible Schedule

Health Insurance

Disability Insurance

Mon-Fri Schedule

Retirement Plan

Hands on Training

Parental Leave

Career Growth Opportunities

Job summary

The Atlantic District in Hampton, VA is seeking a Principal General Agent to lead growth, operations, and client service for the local Farmers agency. You will direct sales strategy, mentor a team of producers, and shape a culture focused on authenticity and long-term relationships.

This leadership role rewards strategic thinking, community engagement, and compliance excellence, with a base salary plus commission and bonus opportunities, a strong benefits package, and avenues for career growth.

Qualifications

• Active Virginia Life, Health, and Annuity license.
• 5+ years leading insurance sales operations or broker networks.
• Proven ability to recruit, train and mentor sales producers.
• Strong analytical skills for market and performance metrics.
• In-depth knowledge of insurance industry compliance regulations.
• Bachelor’s degree in business, finance, or related discipline.

Responsibilities

• Oversee day-to-day sales operations to meet district growth goals.
• Mentor and guide producers to improve sales and client service.
• Foster relationships with local community partners to increase visibility.
• Analyze sales data to identify expansion and service opportunities.
• Ensure all sales activities comply with regulatory and company standards.
• Collaborate with leadership to refine outreach and adapt to policyholders' needs.

Skills

Leadership

Mentoring

Analytics

Regulatory compliance

Recruitment & Training

Education

Bachelor's degree in business/finance or related

Job description

Job Description

We are seeking a motivated and strategic insurance professional to run a Farmers insurance agency by leading the growth, operations, and client service functions of a dynamic insurance agency. Welcome to The Atlantic District, where we believe that insurance is about far more than just policies—it is about people, stability, and community. Based in the heart of Hampton, Virginia, our office is a hub of energy, collaboration, and genuine care. We are looking for an experienced Principal General Agent to step into a leadership role that will shape the future of our local presence. You will be at the helm, directing our sales strategy while building a culture that values authenticity and long‑term relationships over quick wins. We want someone who sees potential in every conversation and understands that true success comes from helping your team grow as much as you help our clients thrive. By joining us, you aren't just taking on a title; you are becoming a key figure in a team that prides itself on transparency, support, and a shared vision for excellence. We offer a space where your voice is heard, your leadership is valued, and your impact is felt every single day. If you are ready to lead with heart and drive meaningful growth in the Hampton area, we are excited to start this journey with you.

Benefits

• Annual Base Salary + Commission + Bonus Opportunities


• Paid Time Off (PTO)


• Dental Insurance


• Life Insurance


• Vision Insurance


• Flexible Schedule


• Health Insurance


• Disability Insurance


• Mon-Fri Schedule


• Retirement Plan


• Hands on Training


• Parental Leave


• Career Growth Opportunities

Responsibilities

• Oversee the day‑to‑day sales operations to ensure we consistently meet our growth goals for the district.


• Mentor and guide your team of producers, helping them hone their sales techniques and client service strategies.


• Foster relationships with local community partners to increase brand visibility in the Hampton area.


• Analyze sales data to identify new opportunities for expansion and service improvement.


• Ensure that all sales activities remain strictly within regulatory and company compliance standards.


• Collaborate with leadership to refine our outreach efforts and adapt to the changing needs of our policyholders.

Requirements

• Active Virginia Life, Health, and Annuity insurance license.


• Five or more years of experience managing insurance sales operations or building broker networks.


• Demonstrated ability to recruit, train, and mentor high‑performing sales producers.


• Strong analytical skills for evaluating market trends and agency performance metrics.


• In‑depth understanding of compliance regulations within the insurance sector.


• Bachelor’s degree in business, finance, or a related discipline.

Company Description

The Atlantic District is a dynamic and growth‑driven division of one of the nation’s most trusted insurance and financial services organizations. We partner with dedicated professionals to build thriving insurance agencies that deliver exceptional protection and financial confidence to individuals, families, and businesses throughout the Atlantic region. We operate with urgency, purpose, and a commitment to excellence — empowering passionate, impact‑oriented leaders to transform their ambitions into sustainable business success. As part of our team, you’ll work with seasoned mentors, proven systems, and a supportive community that values integrity, service, and long‑term growth.