Principal GenAI ISV Channel GTM Strategy Lead

Amazon Web Services (AWS); Seattle (WA); On-site; USD 176,000 - 238,000; Full time

Job summary

Amazon Web Services (AWS) is seeking a strategic Principal AWSMP Channel Strategy Program Leader to drive GTM programs for ISV, GenAI, and Foundation Model Provider partners selling to channel partners globally.

You will own the GTM strategy for Partner Core programs and co-sell tooling, collaborating with AWS Marketplace, sales, marketing, and partner networks to drive adoption and revenue across all segments.

Qualifications

• Experience influencing leadership decisions at the organizational level.
• 7+ years of GTM, BD, Sales, or Consulting experience.
• 7+ years of developing, negotiating and executing business agreements.
• 7+ years working with Data & AI related technologies (AI/ML, GenAI, Analytics, Database, Storage).
• Bachelor's degree.
• 7+ years GTM/BD/Sales/Consulting with ISV/AI/LLMs focus.

Responsibilities

• Define and lead ISV and AWS Marketplace GTM programs & strategy for AWS Channel Programs with emphasis on AI Solutions (including Bedrock).
• Create and execute global GTM plans to accelerate adoption of AWS ISV partner solutions across Channel Partners, including messaging, campaigns, and co-sell playbooks.
• Lead reports on program health, metrics, and revenue impact from Bedrock opportunities via Channel Partners; drive programmatic strategies for growth.
• Enable and scale CPPO and MPPO mechanisms via GenAI Partners and Solutions, driving Channel Programs growth.
• Collaborate with ASP product teams to improve tooling through partner intelligence and feedback.
• Lead scalable enablement for AWS sellers, ISV partners, GenAI partners, and Channel Partners with content, training, and resources.
• Work cross-functionally with marketing, partner programs, sales, and geography teams to coordinate GTM motions.

Skills

Strategic leadership

GTM/BD experience

Negotiation & deal execution

AI/Data tech familiarity

Cross-functional collaboration

Education

Bachelor's degree

Job description

Amazon Web Services (AWS) is seeking a strategic Principal AWSMP Channel Strategy Program Leader to drive GTM programs for ISV, GenAI, and Foundation Model Provider partners selling to channel partners globally.

You will own the GTM strategy for Partner Core programs and co-sell tooling, collaborating with AWS Marketplace, sales, marketing, and partner networks to drive adoption and revenue across all segments.