Principal Analyst, Aggregator & Vertical Search Analytics

GEICO; Bethesda (MD); On-site; USD 147,000 - 230,000; Full time

Job summary

GEICO is seeking a Principal Analyst, Aggregator & Vertical Search Analytics, to own the measurement framework for vertical search, aggregators, and marketplace partners. You will analyze the full funnel from impression to purchase, design incrementality tests, and provide data‑driven recommendations to optimize ROI.

You will partner with Marketing Analytics, Finance, and partnerships leaders, delivering reliable data feeds, scorecards, and automated reporting, while influencing strategic

Qualifications

• Bachelor’s degree in a quantitative field is required.
• 7+ years of experience in marketing analytics focusing on partner/affiliate/media channels.
• Hands-on analytics delivery including funnel analysis and test‑and‑control.

Responsibilities

• Serve as analytics thought partner for vertical search, aggregators, and marketplace partners.
• Own measurement framework, KPI definitions, and ROI standards.
• Analyze full funnel by partner, from impression to purchase, and recommend optimizations.
• Design and run incrementality tests and quantify cannibalization with paid/search channels.
• Monitor performance and automate recurring partner reporting with BI.

Skills

SQL

Python/R

Power BI

Marketing analytics

Attribution/forecasting

Leadership communication

Education

Bachelor’s degree in a quantitative field

Tools

Power BI

BigQuery/Snowflake

Job description

GEICO is seeking a Principal Analyst, Aggregator & Vertical Search Analytics, to own the measurement framework for vertical search, aggregators, and marketplace partners. You will analyze the full funnel from impression to purchase, design incrementality tests, and provide data‑driven recommendations to optimize ROI.

You will partner with Marketing Analytics, Finance, and partnerships leaders, delivering reliable data feeds, scorecards, and automated reporting, while influencing strategic