Paid Search Analytics Lead | Incrementality & Optimization

Geico; New York (NY); Hybrid; USD 147,000 - 230,000; Full time

Benefits offered by this job

Competitive pay

Hybrid work arrangement

Career development

Job summary

GEICO is a leading U.S. auto insurer known for its data-driven marketing.

As Principal Analyst, Paid Search Analytics, you will own measurement for paid search across Google, Microsoft, and emerging platforms, turning data into weekly optimization decisions for the Marketing Analytics team. You will design incrementality studies, build a standard scorecard, forecast spend, reconcile platform data with first-party data, and present insights to senior leadership.

Qualifications

• Bachelor’s degree in a quantitative field (Statistics, Mathematics, Economics, Data Analytics, Data Science, CS or similar).
• 7+ years in marketing analytics with hands-on paid search measurement experience.
• Expert SQL and ability to automate analyses with Python or R.

Responsibilities

• Own measurement strategy for paid search, including KPI definitions and incremental impact.
• Design and run incrementality and test-and-control studies with holdouts and geo experiments.
• Monitor performance daily/weekly; build anomaly alerts and quick action plans.
• Analyze keywords, queries, audiences, bids, and budgets across major search platforms.
• Forecast spend and volume; integrate findings into monthly reforecasts.

Skills

SQL

Python or R

Power BI

Forecasting & Attribution

Senior stakeholder influence

Education

Bachelor's degree in a quantitative field

Tools

Google Ads

Search Ads 360

Microsoft Advertising

BigQuery / Snowflake

Job description

GEICO is a leading U.S. auto insurer known for its data-driven marketing.

As Principal Analyst, Paid Search Analytics, you will own measurement for paid search across Google, Microsoft, and emerging platforms, turning data into weekly optimization decisions for the Marketing Analytics team. You will design incrementality studies, build a standard scorecard, forecast spend, reconcile platform data with first-party data, and present insights to senior leadership.