Senior Analytics Lead: Aggregators & Vertical Search

Geico; New York (NY); Hybride; USD 147 000 - 230 000; Plein temps

Résumé du poste

GEICO is seeking a Principal Analyst for Aggregator & Vertical Search Analytics to lead analytics across vertical search, aggregators, and marketplace partners. You will measure partner ROI, build scorecards, and guide bidding and investment decisions with data-driven insights.

You will own the end-to-end analytics framework, analyze full funnels, and deliver actionable recommendations to senior leadership.

Qualifications

• Bachelor’s degree in a quantitative field.
• 7+ years in marketing analytics.
• Expert SQL; proficient in Python or R.
• Strong BI tooling experience.

Responsabilités

• Serve as analytics thought partner to leaders responsible for vertical search, aggregators, and marketplace partners.
• Own the measurement framework for these channels, including scorecards and KPI definitions.
• Analyze the full funnel by partner and surface, from impression to purchase, and recommend optimization.
• Design, run, and read incrementality and test‑and‑control studies, and quantify overlap with paid search.

Connaissances

SQL

Python

R

Power BI

Analytical thinking

Formation

Bachelor’s degree in a quantitative field

MS or MBA (preferred)

Outils

BigQuery

Snowflake

Description du poste

GEICO is seeking a Principal Analyst for Aggregator & Vertical Search Analytics to lead analytics across vertical search, aggregators, and marketplace partners. You will measure partner ROI, build scorecards, and guide bidding and investment decisions with data-driven insights.

You will own the end-to-end analytics framework, analyze full funnels, and deliver actionable recommendations to senior leadership.