Marketing Analytics Director: Performance & AI Insights

Geico; New York (NY); Hybrid; USD 147.000 - 230.000; Vollzeit

Zusammenfassung

GEICO's Director of Marketing Analytics, Performance Marketing, leads a growing team responsible for measuring and optimizing digital marketing investments across search, social, SEO/AEO, programmatic, and email. The role partners with senior leaders to drive decision-ready insights that inform CAC, LTV, and ROI across channels.

You will shape an operating model that blends people, automation, and AI, set standards for analytics quality, and guide executives with clear, actionable

Qualifikationen

• Bachelor's degree in a quantitative field.
• 10+ years in marketing analytics or related domain.
• Experience managing managers or teams of analysts.
• Strong communication with senior leaders; finance and growth fluency.

Aufgaben

• Define and communicate analytical vision and standards.
• Build enterprise partnerships to align analytical needs.
• Lead talent strategy and build high-performing teams.
• Partner with data science, BI for priorities and priorities alignment.
• Drive AI-enabled decisioning within marketing analytics.

Kenntnisse

Marketing analytics leadership

People management

Strategy & vision

Finance & growth fluency (CAC, LTV,ROI

Executive communication

Ausbildung

Bachelor's degree in a quantitative field

Master's degree preferred

Jobbeschreibung

GEICO's Director of Marketing Analytics, Performance Marketing, leads a growing team responsible for measuring and optimizing digital marketing investments across search, social, SEO/AEO, programmatic, and email. The role partners with senior leaders to drive decision-ready insights that inform CAC, LTV, and ROI across channels.

You will shape an operating model that blends people, automation, and AI, set standards for analytics quality, and guide executives with clear, actionable