Paid Search Analytics Lead - Drive ROI & Growth

Government Employees Insurance Company; New York (NY); On-site; USD 147,000 - 230,000; Full time

Job summary

GEICO is seeking a Principal Analyst for Paid Search Analytics to own the measurement of paid search across Google, Microsoft, and emerging platforms. This hands‑on role builds scorecards, conducts incrementality tests, and informs senior leadership with actionable insights.

You will partner with Marketing Analytics, Finance, and agencies, driving forecasting, budget pacing, and one cohesive attribution approach. This is a high‑impact analytics role in a data‑driven environment.

Qualifications

• Bachelor’s degree in a quantitative field.
• 7+ years of experience in marketing analytics, with deep experience in paid search or performance marketing measurement.
• Recent hands-on delivery of analysis, including designing and reading incrementality or test-and-control measurement.
• Expert SQL skills, plus working proficiency in Python or R for analysis and workflow automation.
• Hands-on knowledge of search platforms and tools such as Google Ads, Search Ads 360, and Microsoft Advertising, and of bidding and budget optimization.
• Working proficiency in BI tools (Power BI strongly preferred) and the ability to adapt quickly to new tools and platforms.
• Experience with forecasting, attribution, and marketing mix model outputs, and with reconciling different measurement sources.
• Proven track record of presenting to senior leadership and influencing decisions with analytical insight.

Responsibilities

• Serve as the analytics thought partner to Search and Performance Marketing leaders.
• Anticipate what they need and bring insight before being asked.
• Own the measurement strategy for paid search, including the performance scorecard, KPI definitions, and standards for how incremental impact on inquiries, new business, and cost per acquisition is measured.
• Design, run, and read incrementality and test‑and‑control studies, including holdouts, geo experiments, and quasi‑experimental methods on observational data.
• Be clear about each method’s limits.
• Monitor performance daily and weekly.
• Build anomaly detection and alerting, investigate changes in volume or cost, and recommend action quickly.
• Analyze keywords, queries, audiences, bid strategies, and budget allocation across Google, Microsoft, and other search platforms.
• Recommend changes and measure the results.
• Lead forecasting and pacing for search spend and volume, and feed the results into the monthly reforecast with Marketing Investment Analytics.
• Reconcile search performance across platform reporting, first‑party data, and marketing mix model outputs, and align on one attribution approach with partners.
• Work with SEO/AEO, vertical search and aggregator, and Mid/Low Non‑Search analytics so that Marketing sees a consistent view across all demand‑capture channels.
• Work with agency and measurement partners on data needs, reporting standards, and day‑to‑day performance questions.
• Partner with Business Intelligence to automate recurring reporting.
• Evaluate new tools, including automation and AI, to improve speed and quality.
• Present to senior marketing leadership, and defend the approach.
• Share unwelcome findings with clarity and diplomacy.
• Understand the drivers of change over time across outcomes and communicate narrative to stakeholders.

Skills

Analytical thinking

Communication

Leadership/presentation

Collaboration

Education

Bachelor’s degree in a quantitative field

Tools

SQL

Python

R

Power BI

Job description

GEICO is seeking a Principal Analyst for Paid Search Analytics to own the measurement of paid search across Google, Microsoft, and emerging platforms. This hands‑on role builds scorecards, conducts incrementality tests, and informs senior leadership with actionable insights.

You will partner with Marketing Analytics, Finance, and agencies, driving forecasting, budget pacing, and one cohesive attribution approach. This is a high‑impact analytics role in a data‑driven environment.