Senior Analytics Lead: Aggregator & Vertical Search

Government Employees Insurance Company; New York (NY); Vor Ort; USD 110.000 - 150.000; Vollzeit

Zusammenfassung

GEICO is seeking a Principal Analyst, Aggregator & Vertical Search Analytics, in New York, to lead analytics behind GEICO’s presence on comparison surfaces and marketplace partners. You will measure partner performance, compare sources on equal terms, and turn results into investment recommendations.

This hands-on role involves building scorecards, analyzing quote-to-purchase funnels, designing tests, and advising senior leaders across Performance Marketing, Finance, and partnerships.

Aufgaben

• Analyze partner surfaces on GEICO’s presence across aggregators and vertical search to measure performance.
• Build partner scorecards and analyze funnels from quote to purchase to inform bidding decisions.
• Design tests and turn results into actionable recommendations for marketing partnerships.

Jobbeschreibung

GEICO is seeking a Principal Analyst, Aggregator & Vertical Search Analytics, in New York, to lead analytics behind GEICO’s presence on comparison surfaces and marketplace partners. You will measure partner performance, compare sources on equal terms, and turn results into investment recommendations.

This hands-on role involves building scorecards, analyzing quote-to-purchase funnels, designing tests, and advising senior leaders across Performance Marketing, Finance, and partnerships.