Principal Analyst, Aggregator & Vertical Search Analytics

Government Employees Insurance Company; New York (NY); Sur place; USD 110 000 - 150 000; Plein temps

Résumé du poste

GEICO is seeking a Principal Analyst, Aggregator & Vertical Search Analytics, in New York, to lead analytics behind GEICO’s presence on comparison surfaces and marketplace partners. You will measure partner performance, compare sources on equal terms, and turn results into investment recommendations.

This hands-on role involves building scorecards, analyzing quote-to-purchase funnels, designing tests, and advising senior leaders across Performance Marketing, Finance, and partnerships.

Responsabilités

• Analyze partner surfaces on GEICO’s presence across aggregators and vertical search to measure performance.
• Build partner scorecards and analyze funnels from quote to purchase to inform bidding decisions.
• Design tests and turn results into actionable recommendations for marketing partnerships.

Description du poste

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here.

GEICO Pledge

• Great Company: Protecting customers through life's twists and turns with innovation and integrity.
• Great Culture: Inclusive and collaborative culture rooted in shared success.
• Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.
• Great Careers: Personalized development programs, mentorship, and certification assistance.

Principal Analyst, Aggregator & Vertical Search Analytics Team: Marketing Analytics

Reports To: Director, Performance Analytics (Senior Director, Marketing Analytics until the Director is in seat)

Role Summary

GEICO is one of the most recognized brands in American insurance, and a growing share of shoppers start on comparison and marketplace surfaces before they ever visit an insurer’s site. As Principal Analyst, Aggregator & Vertical Search Analytics, you will be the analytics expert behind GEICO’s presence on those surfaces, including vertical search and comparison placements, insurance aggregators, and marketplace and lead-generation partners. You will measure what each partner truly delivers, compare very different sources of volume on equal terms, and turn the results into decisions on where to invest, bid, and negotiate. You will report to the Director, Performance Analytics, and partner closely with Performance Marketing, Finance, and partnership leaders. This is a hands‑on role. The analyst spends most of their time in the data: building partner scorecards, analyzing funnels from quote to purchase, designing tests, and turning the results into recommendations. They also advise senior leaders and set the standard for how these partners are measured. You will thrive here if