Senior Director, AI-Driven Performance Marketing

GEICO; Chicago (IL); Hybrid; USD 195,000 - 315,000; Full time

Benefits offered by this job

Market-competitive compensation

401K with 6% match

Tuition assistance

Mental healthcare

Fertility and adoption assistance

GEICO Flex remote work up to 4 weeks/年

Job summary

GEICO is seeking a Senior Director, Search & Partner Marketing to lead the Performance Marketing function across paid search, AI paid search, affiliates, and lead generation. The role oversees a hybrid team, manages a substantial budget, and shapes testing, measurement, and first-party data strategy to drive scalable acquisition and efficiency.

The successful candidate will partner with data science, analytics, IT, and brand teams to advance measurement and optimization at scale, reporting to

Qualifications

• Fifteen plus years in digital marketing and performance marketing leadership.
• Experience leading hybrid teams of in-house staff and agencies.
• Strong budget management and multi-channel allocation skills.

Responsibilities

• Set multi-year performance marketing strategy across paid search, AI search, affiliates and lead generation.
• Lead a hybrid team of practitioners and agency partners with a significant evergreen budget.
• Own channel strategy for paid search and AI search; optimize partner portfolios and CAC/LTV.

Skills

Digital marketing leadership

Performance marketing

Budget management

Team leadership

AI tools familiarity

Job description

GEICO is seeking a Senior Director, Search & Partner Marketing to lead the Performance Marketing function across paid search, AI paid search, affiliates, and lead generation. The role oversees a hybrid team, manages a substantial budget, and shapes testing, measurement, and first-party data strategy to drive scalable acquisition and efficiency.

The successful candidate will partner with data science, analytics, IT, and brand teams to advance measurement and optimization at scale, reporting to