Paid Search Analytics Lead: Incrementality & Optimization

GEICO; Bethesda (MD); On-site; USD 147,000 - 230,000; Full time

Job summary

GEICO, Bethesda, MD, seeks a Principal Analyst, Paid Search Analytics to lead measurement of paid search across Google, Microsoft, and emerging platforms. You will measure what search drives and turn results into weekly optimization decisions for the Search and Performance Marketing teams.

This hands‑on role requires building tests, modeling bids and budgets, and delivering recommendations. You will set the standard for how search is measured and partner with Marketing, Finance, and agency teams.

Qualifications

• Bachelor’s degree in a quantitative field (Statistics, Mathematics, Economics, Data Analytics, Data Science, CS) required.
• 7+ years of experience in marketing analytics, with deep experience in paid search/ performance measurement.
• Hands-on delivery of analysis including incrementality or test‑and‑control measurement.
• Expert SQL skills plus working proficiency in Python or R for analysis.
• Experience with forecasting, attribution, and marketing mix model outputs.
• Excellent communication to senior leadership and cross‑functional partners.

Responsibilities

• Serve as analytics thought partner to Search and Performance Marketing leaders.
• Own measurement strategy for paid search, including scorecard definitions and KPIs.
• Design and run incrementality and test‑and‑control studies with holdouts and geo experiments.
• Monitor performance daily/weekly; build anomaly detection and alerts.
• Analyze keywords, queries, audiences, bids, and budgets across platforms; recommend changes.
• Lead forecasting and pacing for search spend and monthly reforecast with analytics.
• Reconcile platform reporting with first‑party data and attribution models.
• Collaborate with SEO/AEO and other analytics teams for a consistent view.
• Work with partners on data needs, reporting standards and day‑to‑day questions.
• Partner with BI to automate recurring reporting and explore AI tools.

Skills

SQL

Python/R

BI tools

Forecasting

Attribution modeling

Incrementality studies

Leadership to senior leadership

Education

Bachelor’s degree in quantitative field

Tools

Google Ads

Search Ads 360

Microsoft Advertising

Power BI

BigQuery/Snowflake

Job description

GEICO, Bethesda, MD, seeks a Principal Analyst, Paid Search Analytics to lead measurement of paid search across Google, Microsoft, and emerging platforms. You will measure what search drives and turn results into weekly optimization decisions for the Search and Performance Marketing teams.

This hands‑on role requires building tests, modeling bids and budgets, and delivering recommendations. You will set the standard for how search is measured and partner with Marketing, Finance, and agency teams.